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\def\WIPO{World Intellectual Property Organisation}
\)
The Economics of Trademarks : Brand - Reputation and Image in the Global Marketplace.
2013
Files
Details
Title
The Economics of Trademarks : Brand - Reputation and Image in the Global Marketplace.
Variant Title
World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Chapter 2)
Item Type
Book chapter
Description
1 volume ; [28] cm
Type of File
Print publication.
Published
Geneva, Switzerland : World Intellectual Property Organization, 2013.
Language
English
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