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000028203 24500 $$aWorld Intellectual Property Report 2013 :$$bBrand - Reputation and Image in the Global Marketplace.
000028203 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2013.
000028203 300__ $$a140 pages ;$$c[28] cm.
000028203 336__ $$atext$$btxt$$2rdacontent
000028203 337__ $$aunmediated$$bn$$2rdamedia
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000028203 4901_ $$aWorld Intellectual Property Report (WIPR)
000028203 516__ $$aPrint publication.
000028203 520__ $$aWIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
000028203 650_0 $$aIntellectual property.
000028203 650_0 $$aTrademarks.
000028203 7102_ $$aWorld Intellectual Property Organization.
000028203 830_0 $$aWorld Intellectual Property Report (WIPR)
000028203 8564_ $$92a7a3795-4b31-4381-a950-6cd043f80fc0$$s1671005$$zComplete document (PDF)$$uhttps://tind.wipo.int/record/28203/files/wipo_pub_944_2013.pdf
000028203 8564_ $$93ccc0137-6cd2-4c44-ac98-1a883f5741a2$$s247270$$zTable of contents : Brand - Reputation and Image in the Global Marketplace (PDF)$$uhttps://tind.wipo.int/record/28203/files/wipo_pub_944_2013-intro1.pdf
000028203 8564_ $$9e91d0ae6-7f33-4af1-9684-e81a4c454341$$s45070$$zAcronyms : Brand - Reputation and Image in the Global Marketplace (PDF)$$uhttps://tind.wipo.int/record/28203/files/wipo_pub_944_2013-related1.pdf
000028203 8564_ $$92d7bc6e5-f7c5-4b56-a42d-1d91cd6c2550$$s41789$$zIntroduction : Brand - Reputation and Image in the Global Marketplace (PDF)$$uhttps://tind.wipo.int/record/28203/files/wipo_pub_944_2013-toc1.pdf
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