TY  - GEN
N2  - WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
DO  - 10.34667/tind.28203
DO  - doi
AB  - WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
T1  - World Intellectual Property Report 2013 :Brand - Reputation and Image in the Global Marketplace.
L1  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013.pdf
L1  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-intro1.pdf
L1  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-related1.pdf
L1  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-toc1.pdf
LA  - eng
ID  - 28203
L4  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013.pdf
L4  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-intro1.pdf
L4  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-related1.pdf
L4  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-toc1.pdf
KW  - Intellectual property.
KW  - Trademarks.
SN  - 9789280524116
SN  - 2790-9883
SN  - 2790-9891
TI  - World Intellectual Property Report 2013 :Brand - Reputation and Image in the Global Marketplace.
L2  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013.pdf
L2  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-intro1.pdf
L2  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-related1.pdf
L2  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-toc1.pdf
LK  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013.pdf
LK  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-intro1.pdf
LK  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-related1.pdf
LK  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-toc1.pdf
UR  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013.pdf
UR  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-intro1.pdf
UR  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-related1.pdf
UR  - https://tind.wipo.int/record/28203/files/wipo_pub_944_2013-toc1.pdf
ER  -