@article{28011,
      author = {Tormey, Pete. and Tormey, Jay.},
      url = {http://tind.wipo.int/record/28011},
      title = {Startup Guide to Intellectual Property : Early Stage  Protection of IP.},
      abstract = {A guide to the types of intellectual property and how  startups can best manage intellectual property in the early  stages of the company. Startups face a variety of risks.  The biggest risk is market risk, and entrepreneurs should  be spending most of their time addressing the market risks  - not learning law. The Startup Guide to Intellectual  Property helps startups grow by showing how intellectual  property is used to build and keep a sustainable  competitive advantage. Moreover, The Startup Guide to  Intellectual Property discusses the cost - benefit  trade-offs when trying to capture a company's intellectual  property and provides guidance on how to make those  decisions. It includes a practical description of the types  and uses of intellectual property and presents workable  options for protecting that intellectual property early.},
      recid = {28011},
      pages = {86 pages ;},
}