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Trademark Valuation : a Tool for Brand Management
2013
Details
Title
Trademark Valuation : a Tool for Brand Management
Edition
Second edition.
Item Type
Book
Description
1 online resource (xiii, 351 pages) : illustrations ; 26 cm.
ISBN
9781118245262 Print
9781118286272 eBook
9781118283189 ePub
9781118286272 eBook
9781118283189 ePub
Summary
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Preface
Acknowledgments
Chapter 1: The Nature of a Trademark
Chapter 2: Valuation Basics
Chapter 3: Using Financial Information
Chapter 4: Trademark Valuation
Chapter 5: Trademark Economic Benefit
Chapter 6: Income Method: Economic Life and Risk
Chapter 7: The Income Method: Putting It All Together
Chapter 8: Trademark Licensing Economics
Chapter 9: Quantification of Harm in Trademark Enforcement Cases
Chapter 10: Special Trademark Valuation Situations
Chapter 11: Global Trademark Issues
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Index
Acknowledgments
Chapter 1: The Nature of a Trademark
Chapter 2: Valuation Basics
Chapter 3: Using Financial Information
Chapter 4: Trademark Valuation
Chapter 5: Trademark Economic Benefit
Chapter 6: Income Method: Economic Life and Risk
Chapter 7: The Income Method: Putting It All Together
Chapter 8: Trademark Licensing Economics
Chapter 9: Quantification of Harm in Trademark Enforcement Cases
Chapter 10: Special Trademark Valuation Situations
Chapter 11: Global Trademark Issues
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Index
Series
Wiley finance series.
Available in Other Form
Print version: Smith, Gordon V., 1937- Trademark valuation : a tool for brand management. Second edition. Hoboken, New Jersey : Wiley, c2013 732 pages Wiley finance series.
Published
Hoboken, New Jersey : John Wiley & Sons, [2013]
Language
English
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