The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Preface Acknowledgments Chapter 1: The Nature of a Trademark Chapter 2: Valuation Basics Chapter 3: Using Financial Information Chapter 4: Trademark Valuation Chapter 5: Trademark Economic Benefit Chapter 6: Income Method: Economic Life and Risk Chapter 7: The Income Method: Putting It All Together Chapter 8: Trademark Licensing Economics Chapter 9: Quantification of Harm in Trademark Enforcement Cases Chapter 10: Special Trademark Valuation Situations Chapter 11: Global Trademark Issues Appendix A Appendix B Appendix C Appendix D Appendix E Index
Series
Wiley finance series.
Available in Other Form
Print version: Smith, Gordon V., 1937- Trademark valuation : a tool for brand management. Second edition. Hoboken, New Jersey : Wiley, c2013 732 pages Wiley finance series.