000027907 000__ 03245cam\a2200721\i\4500 000027907 001__ 27907 000027907 003__ SzGeWIPO 000027907 005__ 20230222114047.0 000027907 006__ m\\\\eo\\d\\\\\\\\ 000027907 007__ cr bn |||m|||a 000027907 008__ 130618s2013\\\\njua\\\\ob\\\\001\0\eng\\ 000027907 020__ $$a9781118245262$$qPrint 000027907 020__ $$a9781118286272$$qeBook 000027907 020__ $$z9781118283189$$qePub 000027907 035__ $$a(MiAaPQ)EBC861683 000027907 035__ $$a(Au-PeEL)EBL861683 000027907 035__ $$a(CaPaEBR)ebr11196496 000027907 035__ $$a(OCoLC)863821378 000027907 035__ $$a(wipo)EBC861683 000027907 040__ $$aMiAaPQ$$beng$$erda$$cMiAaPQ$$dCaBNVSL 000027907 041__ $$aeng 000027907 043__ $$an-us--- 000027907 050_4 $$aKF3180$$b.S658 2013 000027907 08204 $$a346.730488$$223 000027907 1001_ $$aSmith, Gordon V.,$$aRichey Susan M. 000027907 24510 $$aTrademark Valuation :$$ba Tool for Brand Management 000027907 250__ $$aSecond edition. 000027907 264_1 $$aHoboken, New Jersey :$$bJohn Wiley & Sons,$$c[2013] 000027907 300__ $$a1 online resource (xiii, 351 pages) :$$billustrations ;$$c26 cm. 000027907 336__ $$atext$$2rdacontent 000027907 337__ $$acomputer$$2rdamedia 000027907 338__ $$aonline resource$$bcr$$2rdacarrier 000027907 4901_ $$aWiley Finance Series 000027907 504__ $$aIncludes bibliographical references and index. 000027907 5050_ $$aPreface -- Acknowledgments -- Chapter 1: The Nature of a Trademark -- Chapter 2: Valuation Basics -- Chapter 3: Using Financial Information -- Chapter 4: Trademark Valuation -- Chapter 5: Trademark Economic Benefit -- Chapter 6: Income Method: Economic Life and Risk -- Chapter 7: The Income Method: Putting It All Together -- Chapter 8: Trademark Licensing Economics -- Chapter 9: Quantification of Harm in Trademark Enforcement Cases -- Chapter 10: Special Trademark Valuation Situations -- Chapter 11: Global Trademark Issues -- Appendix A -- Appendix B -- Appendix C -- Appendix D -- Appendix E -- Index 000027907 520__ $$aThe Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations 000027907 590__ $$aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 000027907 650_0 $$aTrademarks$$xValuation$$zUnited States. 000027907 650_0 $$aTrademarks$$xLaw and legislation$$zUnited States. 000027907 650_0 $$aTrademarks$$zUnited States. 000027907 650_6 $$aMarques de commerce$$xÉvaluation. 000027907 651_0 $$aUnited States$$xCommerce$$xLaw and legislation. 000027907 655_4 $$aElectronic books. 000027907 77608 $$iPrint version:$$aSmith, Gordon V., 1937-$$tTrademark valuation : a tool for brand management.$$bSecond edition.$$dHoboken, New Jersey : Wiley, c2013$$h732 pages$$kWiley finance series.$$z9781118245262$$w2013024663 000027907 7972_ $$aProQuest (Firm) 000027907 830_0 $$aWiley finance series. 000027907 85640 $$uhttp://ebookcentral.proquest.com/lib/wipo/detail.action?docID=861683$$zView this Ebook 000027907 904__ $$aBook 000027907 942__ $$2ddc$$cEBOOK 000027907 980__ $$aBIB 000027907 980__ $$aEBL_old 000027907 980__ $$aOS 000027907 999__ $$c30435$$d30435