TY  - GEN
N2  - The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.  A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition.  Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
AB  - The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.  A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition.  Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
T1  - Trademark Valuation :a Tool for Brand Management
AU  - Smith, Gordon V.,
AU  - Richey Susan M.
ET  - Second edition.
CN  - KF3180
LA  - eng
ID  - 27907
KW  - Trademarks
KW  - Trademarks
KW  - Trademarks
KW  - Marques de commerce
SN  - 9781118245262
SN  - 9781118286272
TI  - Trademark Valuation :a Tool for Brand Management
LK  - http://ebookcentral.proquest.com/lib/wipo/detail.action?docID=861683
UR  - http://ebookcentral.proquest.com/lib/wipo/detail.action?docID=861683
ER  -