@article{27907,
      recid = {27907},
      author = {Smith, Gordon V.,},
      title = {Trademark Valuation : a Tool for Brand Management},
      pages = {1 online resource (xiii, 351 pages) :},
      abstract = {The Second Edition of Trademark Valuation is a fresh  presentation of basic valuation principles, together with  important recent changes in worldwide financial reporting  regulations and an update on the current worldwide legal  conditions and litigation situation as they relate to  trademarks.  A new section discussing issues surrounding  valuation of counterfeits and the economic effects of  trademark counterfeiting is included in this informative  Second Edition.  Considers methods to determine the real  value of your trademark and exploit its full potential  Offers dozens of case studies that illustrate how to apply  valuation methods and strategies to real-world situations  Communicates complex legal and financial concepts, terms,  principles, and practices in plain English Discusses GATT,  NAFTA, emerging markets, and other international trademark  considerations},
      url = {http://tind.wipo.int/record/27907},
}