TY  - GEN
N2  - This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus.
AB  - This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus.
T1  - Intellectual property strategy :a practical guide to IP management /
AU  - Korenberg, Mr Alexander.,
AU  - Korenberg, Alexander,
AU  - Robertson, Stephen,
ET  - First edition.
CN  - K1401
LA  - eng
N1  - Description based upon print version of record.
ID  - 27896
KW  - Intellectual property
KW  - Intellectual property.
KW  - Negotiation in business
KW  - Copyright.
SN  - 9781911078074
TI  - Intellectual property strategy :a practical guide to IP management /
LK  - https://ebookcentral.proquest.com/lib/wipo/detail.action?docID=4844935&query=intellectual%20property%20strategy%20:%20a%20practical%20guide
UR  - https://ebookcentral.proquest.com/lib/wipo/detail.action?docID=4844935&query=intellectual%20property%20strategy%20:%20a%20practical%20guide
ER  -