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\def\WIPO{World Intellectual Property Organisation}
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The Law and Practice of Trademark Transactions : A Global and Local Outlook.
2016
K 311 CAL.L
Available at WIPO Library
Items
Details
Title
The Law and Practice of Trademark Transactions : A Global and Local Outlook.
Edition
First edition.
Item Type
Book
Description
680 pages.
ISBN
9781783472123 Print
9781783472130 eBook
9781783472130 eBook
Alternate Call Number
K 311 CAL.L
Summary
The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the internThe Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms.ational legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms. Key features include: • A comprehensive overview of legal and policy-related issues • A blend of approaches underpinning strategic considerations with analytical rigour • Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions • Authorship from renowned trademark experts Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.
Formatted Contents Note
Foreword – Introduction
Part I: Trademark Transactions in the Global Marketplace
A. International Framework
1. TRIPS, Trademarks, and Trademark Transactions: A Forced Reconciliation?; 2. Trademark Transactions and the Normative Framework of the World Intellectual Property Organization
B. Strategic Considerations
3. Licensing Commercial Value: From Copyright to Trademarks and Back; 4. The Complexities of Domain Names Transactions: Contracts for a Market Where Value Increases with Time; 5. How to Make Two Out of One – the Ins and Outs of Trademark Portfolio Splitting Transactions; 6. Competition, Markets, and Trademark Transactions
C. Valuation, Taxation, Security Interests and Bankruptcy
7. Brand Differentiation and Industry Segmentation—Drivers for Trademark Valuation in Corporate Transactions; 8. Trademark Transactions and International Tax Strategies; 9. Registering Security Interests Over Trademarks in Australia: Theory and Practice; 10. The Intersection of Trademarks, Licenses and Bankruptcy: Ending Uncertainties in the Law
D. Dispute Prevention and Settlement Mechanisms
11. Out of the Shadows: The Unique World of Trademark Consent Agreements; 12. Choice-of-Court and Choice-of-Law Clauses in International Trademark Transactions; 13. Alternative Dispute Resolution Mechanisms for solving Trademark Disputes (Mediation, UDRP, Arbitration)
Part II: Trademark Transactions at the Regional and National Level
A. Trademark Transactions in Europe
14. Trademark Transactions in EU Law: Refining the Approach to Selective Distribution Networks and National Unfair Competition Law; 15. UK Perspectives on Trademark Transactions: A Liberal Approach; 16. Trademark Transactions in Germany: A Continental European System Moves Towards Common Understanding with the US; 17. French Perspectives on Trademark Transactions: from the Civil Code to the Business Law?
B. Trademark Transactions in North and South America
18. Trademark Transactions in the United States: Towards a De Facto Acceptance of Trading In Gross?; 19. New Dress Code for Business Transactions in Brazil: Essentials and Peculiarities of Trademarks in the Spotlight
C. Trademark Transactions in Asia
20. Chinese Trademark Law and Trademark Transactions: A Law in Transition in the Global Economy; 21. Japanese Perspectives on Trademark Transactions: Is Expansive Trademark Practice Prevailing Over the Conservative Stoicism?: 22. Trademark Transactions in ASEAN: Convergences and Divergences in Emerging Markets: 23. Trademark Transactions in India: Exploring the Genre, Scope and Consequence
Index
Part I: Trademark Transactions in the Global Marketplace
A. International Framework
1. TRIPS, Trademarks, and Trademark Transactions: A Forced Reconciliation?; 2. Trademark Transactions and the Normative Framework of the World Intellectual Property Organization
B. Strategic Considerations
3. Licensing Commercial Value: From Copyright to Trademarks and Back; 4. The Complexities of Domain Names Transactions: Contracts for a Market Where Value Increases with Time; 5. How to Make Two Out of One – the Ins and Outs of Trademark Portfolio Splitting Transactions; 6. Competition, Markets, and Trademark Transactions
C. Valuation, Taxation, Security Interests and Bankruptcy
7. Brand Differentiation and Industry Segmentation—Drivers for Trademark Valuation in Corporate Transactions; 8. Trademark Transactions and International Tax Strategies; 9. Registering Security Interests Over Trademarks in Australia: Theory and Practice; 10. The Intersection of Trademarks, Licenses and Bankruptcy: Ending Uncertainties in the Law
D. Dispute Prevention and Settlement Mechanisms
11. Out of the Shadows: The Unique World of Trademark Consent Agreements; 12. Choice-of-Court and Choice-of-Law Clauses in International Trademark Transactions; 13. Alternative Dispute Resolution Mechanisms for solving Trademark Disputes (Mediation, UDRP, Arbitration)
Part II: Trademark Transactions at the Regional and National Level
A. Trademark Transactions in Europe
14. Trademark Transactions in EU Law: Refining the Approach to Selective Distribution Networks and National Unfair Competition Law; 15. UK Perspectives on Trademark Transactions: A Liberal Approach; 16. Trademark Transactions in Germany: A Continental European System Moves Towards Common Understanding with the US; 17. French Perspectives on Trademark Transactions: from the Civil Code to the Business Law?
B. Trademark Transactions in North and South America
18. Trademark Transactions in the United States: Towards a De Facto Acceptance of Trading In Gross?; 19. New Dress Code for Business Transactions in Brazil: Essentials and Peculiarities of Trademarks in the Spotlight
C. Trademark Transactions in Asia
20. Chinese Trademark Law and Trademark Transactions: A Law in Transition in the Global Economy; 21. Japanese Perspectives on Trademark Transactions: Is Expansive Trademark Practice Prevailing Over the Conservative Stoicism?: 22. Trademark Transactions in ASEAN: Convergences and Divergences in Emerging Markets: 23. Trademark Transactions in India: Exploring the Genre, Scope and Consequence
Index
Linked Resources
Published
Cheltenham, Gloucestershire : Edward Elgar Publishing, 2016.
Language
English
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