Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company's value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments' security practices, including IT, management, legal, accounting, finance, and risk management.
Note
Description based upon print version of record. Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company's value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments' security practices, including IT, management, legal, accounting, finance, and risk management.
Formatted Contents Note
Front Cover Safeguarding Intangible Assets Copyright Page Contents About the Author Acknowledgments Introduction How It All Began Emergence and Integration of Intangible Assets My Purpose for Writing This Book Homegrown Intangible Assets Value and Functionality of Intangible Assets Can Fluctuate Intangible Assets: Tested, Practical, and Valuable Using This Book Reference 1 Intangible Assets Moneyball and Intangible Assets Intangible Assets: The Unseen, Underused, and Undervalued Elephant in The Room.
Helping Companies Ease Out of the Economic Doldrums Intangible Assets Frequently Fall Under Conventional MBA/CPA Radar Intangible Assets Routinely Comprise More than 80% of Most Companies' Value and Revenue Management Teams' Self-deprecating Perspectives about Intangible Assets Paradigm Shift to Intangible Assets Is Not a "Bubble" That Will Burst There's No Better Time to Engage Your Company's Intangible Assets Intangible Assets Require Regular Management and Monitoring Intangible Assets Are Not Theoretical Musings Only to be Embraced in University Lecture Halls.
Relevant and Forward-Looking Model Global Business Perspective Reluctance, Hesitancy, and Indifference Multitasking, Time-Constrained Readers References 2 Managing Intangible Assets The Impetus for Producing Genuine Value Have You Ever Thought About It This Way? Economist Intelligence Unit Survey Dr. Deming and "All Things Management" Strategic Planning and Intangible Assets Strategic and Collaborative Business Decisions Unlocking Managerial Mysteries to Intangible Assets Intangible Asset "Tipping Point" Intangible Assets: The Hand in Front of Our Faces.
Intangible Asset and Intellectual Property Values Are Not Static Ten Facts Management Teams Absolutely Need to Remember Make Intangible Assets Part of the Business Management Lexicon Achieving A More Intangible Asset-Conscious Business Community References 3 Intangible Assets Business Transaction Due Diligence A New Look at Due Diligence: Focus on Intangible Assets Business Transaction Due Diligence The Primary Objective Acquiring the Real Picture of A Company's Financial Health Highly Proactive Approach to Due Diligence.
Mitigate Potential for Problems, Disputes, and Challenges by Conducting an Intangible Asset-Focused Due Diligence and Busin ... Questions That Must be Addressed Prior to Deal Closure Benefits of An Intangible Asset Strategist Costly, Time-Consuming, and Sometimes Irreversible Risks, Challenges, and Disputes Intangible Asset Strategist Risk Officers Unwarranted Sense of Urgency Should Not Dominate Intangible Asset Strategists' Due Diligence Methodologies Pre- and Post-Transaction Due Diligence and Asset Monitoring Are Essential to Success.
Responsibilities for any Due Diligence Team.
Available in Other Form
Print version: Moberly, Michael D. Safeguarding Intangible Assets Saint Louis : Elsevier Science,c2014