The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Note
Description based upon print version of record. The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Formatted Contents Note
ESSENTIALS of Intellectual Property: Law, Economics, and Strategy Contents Foreword to the Second Edition Foreword to the First Edition Preface: Intellectual Property: The Currency of the New Economy Author's Note Acknowledgments About the Authors Introduction: Setting the Stage 1 The Big Three: Patents, Trademarks, and Copyrights 2 The Supporting Players: Other Types of IP - Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements 3 Protecting the Fruits of Your Research and Development.
4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence) 5 What Is It Worth? Putting a Value on Intellectual Property 6 Make More Money by Sharing (Licensing) 7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property 8 Enforcing Your Rights 9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace 10 The Patent Portfolio and Its Effect on Stock Price 11 How the Courts Have Changed the Patent Law 12 Patent Reform Appendixes.
APPENDIX A: Trademark and Service Mark Application APPENDIX B: Copyright Application APPENDIX C: Confidentiality and Nondisclosure Agreement APPENDIX D: Invention Assignment Form APPENDIX E: Basic IP Audit Questionnaire APPENDIX F: Patent Valuation APPENDIX G: Invention Disclosure Form APPENDIX H: License Agreements Bibliography Further Reading Index.
Series
Essentials Series.
Available in Other Form
Print version: Poltorak, Alexander I. Essentials of Intellectual Property : Law, Economics, and Strategy Hoboken : Wiley,c2011