000027820 000__ 04024cam\a22005895i\4500 000027820 001__ 27820 000027820 003__ SzGeWIPO 000027820 005__ 20210318105111.0 000027820 006__ m\\\\eo\\d\\\\\\\\ 000027820 007__ cr bn |||m|||a 000027820 008__ 170306s2011 nju o|||||||| ||eng d 000027820 020__ $$a9781118009932$$qelectronic book 000027820 035__ $$aEBL661481 000027820 035__ $$a(OCoLC)705538465 000027820 035__ $$a(wipo)EBL661481 000027820 040__ $$aAU-PeEL$$beng$$erda$$cAU-PeEL$$dCaBNVSL 000027820 043__ $$an-us--- 000027820 050_4 $$aKF2980 -- .P65 2011eb 000027820 08204 $$a346.73048$$220 000027820 1001_ $$aPoltorak, Alexander I.,$$eauthor. 000027820 24510 $$aEssentials of Intellectual Property :$$bLaw, Economics, and Strategy. 000027820 250__ $$aSecond edition. 000027820 264_1 $$aHoboken :$$bWiley,$$c2011. 000027820 300__ $$a1 online resource (322 pages). 000027820 336__ $$atext$$2rdacontent 000027820 337__ $$acomputer$$2rdamedia 000027820 338__ $$aonline resource$$bcr$$2rdacarrier 000027820 4901_ $$aEssentials Series 000027820 500__ $$aDescription based upon print version of record. 000027820 5050_ $$aESSENTIALS of Intellectual Property: Law, Economics, and Strategy -- Contents -- Foreword to the Second Edition -- Foreword to the First Edition -- Preface: Intellectual Property: The Currency of the New Economy -- Author's Note -- Acknowledgments -- About the Authors -- Introduction: Setting the Stage -- 1 The Big Three: Patents, Trademarks, and Copyrights -- 2 The Supporting Players: Other Types of IP - Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements -- 3 Protecting the Fruits of Your Research and Development. 000027820 5058_ $$a4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence) -- 5 What Is It Worth? Putting a Value on Intellectual Property -- 6 Make More Money by Sharing (Licensing) -- 7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property -- 8 Enforcing Your Rights -- 9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace -- 10 The Patent Portfolio and Its Effect on Stock Price -- 11 How the Courts Have Changed the Patent Law -- 12 Patent Reform -- Appendixes. 000027820 5058_ $$aAPPENDIX A: Trademark and Service Mark Application -- APPENDIX B: Copyright Application -- APPENDIX C: Confidentiality and Nondisclosure Agreement -- APPENDIX D: Invention Assignment Form -- APPENDIX E: Basic IP Audit Questionnaire -- APPENDIX F: Patent Valuation -- APPENDIX G: Invention Disclosure Form -- APPENDIX H: License Agreements -- Bibliography -- Further Reading -- Index. 000027820 5208_ $$aThe definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. 000027820 650_0 $$aTrademarks$$zUnited States. 000027820 650_0 $$aIntellectual property$$zUnited States. 000027820 650_0 $$aCopyright$$zUnited States. 000027820 650_0 $$aPatents$$zUnited States. 000027820 650_4 $$aElectronic books. -- local 000027820 650_4 $$aIntangible property -- United States 000027820 650_4 $$aIntellectual property -- United States 000027820 651_0 $$aUnited States$$xCommerce$$xLaw and legislation. 000027820 655_0 $$aElectronic books. 000027820 7001_ $$aLerner, Paul J. 000027820 77608 $$iPrint version:$$aPoltorak, Alexander I.$$tEssentials of Intellectual Property : Law, Economics, and Strategy$$dHoboken : Wiley,c2011$$z9780470888506 000027820 830_0 $$aEssentials Series. 000027820 85640 $$uhttp://ebookcentral.proquest.com/lib/wipo/detail.action?docID=661481$$yView Ebook 000027820 904__ $$aBook 000027820 942__ $$cEBOOK 000027820 980__ $$aBIB 000027820 980__ $$aEBL_old 000027820 980__ $$aOS 000027820 999__ $$c30335$$d30335