TY  - GEN
AB  - The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
AU  - Poltorak, Alexander I.,
AU  - Lerner, Paul J.
CN  - KF2980 -- .P65 2011eb
ET  - Second edition.
ID  - 27820
KW  - Trademarks
KW  - Intellectual property
KW  - Copyright
KW  - Patents
KW  - Electronic books. -- local
KW  - Intangible property -- United States
KW  - Intellectual property -- United States
LK  - http://ebookcentral.proquest.com/lib/wipo/detail.action?docID=661481
N1  - Description based upon print version of record.
N2  - The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
SN  - 9781118009932
T1  - Essentials of Intellectual Property :Law, Economics, and Strategy.
TI  - Essentials of Intellectual Property :Law, Economics, and Strategy.
UR  - http://ebookcentral.proquest.com/lib/wipo/detail.action?docID=661481
ER  -