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\def\WIPO{World Intellectual Property Organisation}
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Essentials of Intellectual Property : Law, Economics, and Strategy.
2011
Details
Title
Essentials of Intellectual Property : Law, Economics, and Strategy.
Edition
Second edition.
Item Type
Book
Description
1 online resource (322 pages).
ISBN
9781118009932 electronic book
Summary
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Note
Description based upon print version of record.
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Formatted Contents Note
ESSENTIALS of Intellectual Property: Law, Economics, and Strategy
Contents
Foreword to the Second Edition
Foreword to the First Edition
Preface: Intellectual Property: The Currency of the New Economy
Author's Note
Acknowledgments
About the Authors
Introduction: Setting the Stage
1 The Big Three: Patents, Trademarks, and Copyrights
2 The Supporting Players: Other Types of IP - Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements
3 Protecting the Fruits of Your Research and Development.
4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)
5 What Is It Worth? Putting a Value on Intellectual Property
6 Make More Money by Sharing (Licensing)
7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property
8 Enforcing Your Rights
9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace
10 The Patent Portfolio and Its Effect on Stock Price
11 How the Courts Have Changed the Patent Law
12 Patent Reform
Appendixes.
APPENDIX A: Trademark and Service Mark Application
APPENDIX B: Copyright Application
APPENDIX C: Confidentiality and Nondisclosure Agreement
APPENDIX D: Invention Assignment Form
APPENDIX E: Basic IP Audit Questionnaire
APPENDIX F: Patent Valuation
APPENDIX G: Invention Disclosure Form
APPENDIX H: License Agreements
Bibliography
Further Reading
Index.
Contents
Foreword to the Second Edition
Foreword to the First Edition
Preface: Intellectual Property: The Currency of the New Economy
Author's Note
Acknowledgments
About the Authors
Introduction: Setting the Stage
1 The Big Three: Patents, Trademarks, and Copyrights
2 The Supporting Players: Other Types of IP - Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements
3 Protecting the Fruits of Your Research and Development.
4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)
5 What Is It Worth? Putting a Value on Intellectual Property
6 Make More Money by Sharing (Licensing)
7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property
8 Enforcing Your Rights
9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace
10 The Patent Portfolio and Its Effect on Stock Price
11 How the Courts Have Changed the Patent Law
12 Patent Reform
Appendixes.
APPENDIX A: Trademark and Service Mark Application
APPENDIX B: Copyright Application
APPENDIX C: Confidentiality and Nondisclosure Agreement
APPENDIX D: Invention Assignment Form
APPENDIX E: Basic IP Audit Questionnaire
APPENDIX F: Patent Valuation
APPENDIX G: Invention Disclosure Form
APPENDIX H: License Agreements
Bibliography
Further Reading
Index.
Series
Essentials Series.
Available in Other Form
Print version: Poltorak, Alexander I. Essentials of Intellectual Property : Law, Economics, and Strategy Hoboken : Wiley,c2011
Published
Hoboken : Wiley, 2011.
Language
English
Record Appears in