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Innovation Handbook : How to Profit from Your Ideas, Intellectual Property and Market Knowledge.
2010
Details
Title
Innovation Handbook : How to Profit from Your Ideas, Intellectual Property and Market Knowledge.
Author
Jolly, Adam., author.
Item Type
Book
Description
1 online resource (336 pages)
ISBN
9780749459208 electronic book
Summary
Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. In devoloping new products, or in modifying and enhancing existing ones, organizations will find themselves operating in a more effiecient market for ideas. Recognizing and using the creation and exploitation of ideas as an asset, they can bug and sell the commercial rights to an innovative product or service, allowing them more scope to specialize in what they know best and to add on any extra improvements from external sources. It also means they can generate extra income by selling their know-how for use in non-competing applications.The Innovation Handbook is divided into twelve key sections: the innovation premium, move up the value chain, forms of innovation, sources of innovation, new fontiers, the creative organiztion, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation, when you are copied.Designed as a practical guide to the effective management of ideas and knowledge, this book is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, deisng, technology, brands, intellectual property, finance, marketing and management, it will discuss how to best combin an open search for.
potential winnders with procedures that capture, protect and enhance their full value.
potential winnders with procedures that capture, protect and enhance their full value.
Note
Description based upon print version of record.
Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. In devoloping new products, or in modifying and enhancing existing ones, organizations will find themselves operating in a more effiecient market for ideas. Recognizing and using the creation and exploitation of ideas as an asset, they can bug and sell the commercial rights to an innovative product or service, allowing them more scope to specialize in what they know best and to add on any extra improvements from external sources. It also means they can generate extra income by selling their know-how for use in non-competing applications.The Innovation Handbook is divided into twelve key sections: the innovation premium, move up the value chain, forms of innovation, sources of innovation, new fontiers, the creative organiztion, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation, when you are copied.Designed as a practical guide to the effective management of ideas and knowledge, this book is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, deisng, technology, brands, intellectual property, finance, marketing and management, it will discuss how to best combin an open search for.
potential winnders with procedures that capture, protect and enhance their full value.
Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. In devoloping new products, or in modifying and enhancing existing ones, organizations will find themselves operating in a more effiecient market for ideas. Recognizing and using the creation and exploitation of ideas as an asset, they can bug and sell the commercial rights to an innovative product or service, allowing them more scope to specialize in what they know best and to add on any extra improvements from external sources. It also means they can generate extra income by selling their know-how for use in non-competing applications.The Innovation Handbook is divided into twelve key sections: the innovation premium, move up the value chain, forms of innovation, sources of innovation, new fontiers, the creative organiztion, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation, when you are copied.Designed as a practical guide to the effective management of ideas and knowledge, this book is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, deisng, technology, brands, intellectual property, finance, marketing and management, it will discuss how to best combin an open search for.
potential winnders with procedures that capture, protect and enhance their full value.
Formatted Contents Note
Contents
Foreword
Part 1 The innovation premium
1.1 How innovation drives growth
The bottom line
Where innovation happens
Measuring innovation
Forging links
Getting it right
1.2 Opening up innovation
Rationale
Definition
Benefits of OI
Issues
Consequences
Conclusion
1.3 Innovation support
Maximizing your intellectual property
Good design is good business
Supporting manufacturing
Increasing opportunities for commercial success
Summary
1.4 Intellectual property for innovators
The national and international IP systems.
IP rights for business
1.5 Realize what you have
How should you start?
What can go wrong?
Things can go right!
Is IA management expensive?
Conclusion
1.6 How to maximize the value of your intellectual property
Realizing value
Value structures
Conclusion
Part 2 Move up the value chain
2.1 Technology as an accelerator for growth
Connections
Partnerships
2.2 Partnerships for innovation
When two worlds collide
How universities can support business innovation
Examples in Manchester
2.3 The power of design
2.4 Brand innovation.
Branding innovation
Protecting innovation
Funding innovation
2.5 IP as a profit centre
Your IP strategy as part of your overall business strategy
Look ahead
Know what you've got
Get it right from creation
Manage your portfolio efficiently
Leverage your IP to make it into a profit centre
Be prepared to enforce - intelligently
Conclusion
Part 3 Forms of innovation
3.1 Breakthroughs versus improvements
3.2 Broad versus narrow
3.3 Hardware versus software
Software and the European Patent Convention
Mechanics, electronics, software
Conditions.
Coverage
Business case
Conclusion
Part 4 Sources and types of innovation
4.1 Challenge-led
Building an innovation infrastructure
Innovation platform development
4.2 Working with universities
So what are the options?
Using higher education institutions for your research?
Revenue sharing
So what about the IP?
IP as a passport?
Non-disclosure agreements - a basic tool
Conclusions
4.3 Business improvement
Changing markets
Production and distribution
People
Open Innovation
Benchmarking
4.4 Customer insights
Becoming relevant.
Innovative sources of customer insight
Traditional sources of customer insight
The limits of user engagement
In conclusion
4.5 Value innovation
Part 5 New frontiers
5.1 Software
Confidential information
Copyright protection
Registered design protection
Patent protection
Trademarks
IP freedom-to-operate issues
Conclusion
5.2 Life sciences
What are the current commercial and technical limitations on realizing the potential?
What are the different models and techniques that enterprises might now consider?
Conclusions
5.3 Low-carbon technologies.
Public funding schemes for innovation.
Foreword
Part 1 The innovation premium
1.1 How innovation drives growth
The bottom line
Where innovation happens
Measuring innovation
Forging links
Getting it right
1.2 Opening up innovation
Rationale
Definition
Benefits of OI
Issues
Consequences
Conclusion
1.3 Innovation support
Maximizing your intellectual property
Good design is good business
Supporting manufacturing
Increasing opportunities for commercial success
Summary
1.4 Intellectual property for innovators
The national and international IP systems.
IP rights for business
1.5 Realize what you have
How should you start?
What can go wrong?
Things can go right!
Is IA management expensive?
Conclusion
1.6 How to maximize the value of your intellectual property
Realizing value
Value structures
Conclusion
Part 2 Move up the value chain
2.1 Technology as an accelerator for growth
Connections
Partnerships
2.2 Partnerships for innovation
When two worlds collide
How universities can support business innovation
Examples in Manchester
2.3 The power of design
2.4 Brand innovation.
Branding innovation
Protecting innovation
Funding innovation
2.5 IP as a profit centre
Your IP strategy as part of your overall business strategy
Look ahead
Know what you've got
Get it right from creation
Manage your portfolio efficiently
Leverage your IP to make it into a profit centre
Be prepared to enforce - intelligently
Conclusion
Part 3 Forms of innovation
3.1 Breakthroughs versus improvements
3.2 Broad versus narrow
3.3 Hardware versus software
Software and the European Patent Convention
Mechanics, electronics, software
Conditions.
Coverage
Business case
Conclusion
Part 4 Sources and types of innovation
4.1 Challenge-led
Building an innovation infrastructure
Innovation platform development
4.2 Working with universities
So what are the options?
Using higher education institutions for your research?
Revenue sharing
So what about the IP?
IP as a passport?
Non-disclosure agreements - a basic tool
Conclusions
4.3 Business improvement
Changing markets
Production and distribution
People
Open Innovation
Benchmarking
4.4 Customer insights
Becoming relevant.
Innovative sources of customer insight
Traditional sources of customer insight
The limits of user engagement
In conclusion
4.5 Value innovation
Part 5 New frontiers
5.1 Software
Confidential information
Copyright protection
Registered design protection
Patent protection
Trademarks
IP freedom-to-operate issues
Conclusion
5.2 Life sciences
What are the current commercial and technical limitations on realizing the potential?
What are the different models and techniques that enterprises might now consider?
Conclusions
5.3 Low-carbon technologies.
Public funding schemes for innovation.
Available in Other Form
Print version: Jolly, Adam Innovation Handbook : How to Profit from Your Ideas, Intellectual Property and Market Knowledge : Kogan Page,c2010
Published
: : Kogan Page, 2010.
Language
English
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