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000027810 008__ 170306s2010    xxu     o|||||||| ||eng d
000027810 020__ $$a9780749459208$$qelectronic book
000027810 035__ $$aEBL540259
000027810 035__ $$a(OCoLC)658210445
000027810 035__ $$a(wipo)EBL540259
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000027810 050_4 $$aHD53
000027810 08204 $$a658.4063$$220
000027810 1001_ $$aJolly, Adam.,$$eauthor.
000027810 24510 $$aInnovation Handbook :$$bHow to Profit from Your Ideas, Intellectual Property and Market Knowledge.
000027810 264_1 $$a: :$$bKogan Page,$$c2010.
000027810 300__ $$a1 online resource (336 pages)
000027810 336__ $$atext$$2rdacontent
000027810 337__ $$acomputer$$2rdamedia
000027810 338__ $$aonline resource$$bcr$$2rdacarrier
000027810 500__ $$aDescription based upon print version of record.
000027810 5050_ $$aContents -- Foreword -- Part 1 The innovation premium -- 1.1 How innovation drives growth -- The bottom line -- Where innovation happens -- Measuring innovation -- Forging links -- Getting it right -- 1.2 Opening up innovation -- Rationale -- Definition -- Benefits of OI -- Issues -- Consequences -- Conclusion -- 1.3 Innovation support -- Maximizing your intellectual property -- Good design is good business -- Supporting manufacturing -- Increasing opportunities for commercial success -- Summary -- 1.4 Intellectual property for innovators -- The national and international IP systems.
000027810 5058_ $$aIP rights for business -- 1.5 Realize what you have -- How should you start? -- What can go wrong? -- Things can go right! -- Is IA management expensive? -- Conclusion -- 1.6 How to maximize the value of your intellectual property -- Realizing value -- Value structures -- Conclusion -- Part 2 Move up the value chain -- 2.1 Technology as an accelerator for growth -- Connections -- Partnerships -- 2.2 Partnerships for innovation -- When two worlds collide -- How universities can support business innovation -- Examples in Manchester -- 2.3 The power of design -- 2.4 Brand innovation.
000027810 5058_ $$aBranding innovation -- Protecting innovation -- Funding innovation -- 2.5 IP as a profit centre -- Your IP strategy as part of your overall business strategy -- Look ahead -- Know what you've got -- Get it right from creation -- Manage your portfolio efficiently -- Leverage your IP to make it into a profit centre -- Be prepared to enforce - intelligently -- Conclusion -- Part 3 Forms of innovation -- 3.1 Breakthroughs versus improvements -- 3.2 Broad versus narrow -- 3.3 Hardware versus software -- Software and the European Patent Convention -- Mechanics, electronics, software -- Conditions.
000027810 5058_ $$aCoverage -- Business case -- Conclusion -- Part 4 Sources and types of innovation -- 4.1 Challenge-led -- Building an innovation infrastructure -- Innovation platform development -- 4.2 Working with universities -- So what are the options? -- Using higher education institutions for your research? -- Revenue sharing -- So what about the IP? -- IP as a passport? -- Non-disclosure agreements - a basic tool -- Conclusions -- 4.3 Business improvement -- Changing markets -- Production and distribution -- People -- Open Innovation -- Benchmarking -- 4.4 Customer insights -- Becoming relevant.
000027810 5058_ $$aInnovative sources of customer insight -- Traditional sources of customer insight -- The limits of user engagement -- In conclusion -- 4.5 Value innovation -- Part 5 New frontiers -- 5.1 Software -- Confidential information -- Copyright protection -- Registered design protection -- Patent protection -- Trademarks -- IP freedom-to-operate issues -- Conclusion -- 5.2 Life sciences -- What are the current commercial and technical limitations on realizing the potential? -- What are the different models and techniques that enterprises might now consider? -- Conclusions -- 5.3 Low-carbon technologies.
000027810 5058_ $$aPublic funding schemes for innovation.
000027810 5208_ $$aUnique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. In devoloping new products, or in modifying and enhancing existing ones, organizations will find themselves operating in a more effiecient market for ideas. Recognizing and using the creation and exploitation of ideas as an asset, they can bug and sell the commercial rights to an innovative product or service, allowing them more scope to specialize in what they know best and to add on any extra improvements from external sources. It also means they can generate extra income by selling their know-how for use in non-competing applications.The Innovation Handbook is divided into twelve key sections: the innovation premium, move up the value chain, forms of innovation, sources of innovation, new fontiers, the creative organiztion, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation, when you are copied.Designed as a practical guide to the effective management of ideas and knowledge, this book is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, deisng, technology, brands, intellectual property, finance, marketing and management, it will discuss how to best combin an open search for.
000027810 5208_ $$apotential winnders with procedures that capture, protect and enhance their full value.
000027810 650_0 $$aCopyright.
000027810 650_0 $$aTrademarks.
000027810 650_0 $$aPatents.
000027810 650_0 $$aIntellectual property.
000027810 650_4 $$aIndustrial property - Management
000027810 650_4 $$aTrademarks -- Law and legislation
000027810 655_0 $$aElectronic books.
000027810 77608 $$iPrint version:$$aJolly, Adam$$tInnovation Handbook : How to Profit from Your Ideas, Intellectual Property and Market Knowledge$$d: Kogan Page,c2010$$z9780749456870
000027810 85640 $$uhttp://ebookcentral.proquest.com/lib/wipo/detail.action?docID=540259$$yView Ebook
000027810 904__ $$aBook
000027810 942__ $$cEBOOK
000027810 980__ $$aBIB
000027810 980__ $$aEBL_old
000027810 980__ $$aOS
000027810 999__ $$c30325$$d30325