Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Note
Description based upon print version of record. Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Formatted Contents Note
BURNING THE SHIPS: Intellectual Property and the Transformation of Microsoft Contents About the Authors Acknowledgments Introduction Chapter 1: The Collaboration Imperative We Need Relationships A Lesson in Patent Holdups It's Deja vu All over Again "You're Stealing Our Software!" IBM on the Ropes Convincing the Big Boss IP Must Serve the Business Chapter 2: Like Cortez Burning His Ships A Cultural Revolution Why Collaborate? How to Build a Licensing Operation Open for Business Perception versus Reality.
Collaboration's Bottom-Line Benefits The Media Takes Notice Chapter 3: Money Isn't Money Anymore Back on the Home Front The Unusual Friendly People Calling All Entrepreneurs "An Incredibly Rich Collaboration" Value Greater Than Money Chapter 4: A Very Secret Mission The Cathedral and the Bazaar Peace or War? A New Opening "Done or Dead by Halloween" A Hitch Develops "Make This Work!" The Die-Hards React A Distinction without (Much) Difference Chapter 5: Leadership Starts at the Top Gates's Unusual Role.
Corporate America's Dirty Little Secret Why the CEO Disconnect? Creating Real Business Value Leadership Must Start at the Top Chapter 6: The Road Ahead (with Apologies to Bill Gates) A Rebirth for Independent Inventors? Don't Eat Your Seed Corn Of Transparency, Clouds, and Other Visions Just Say No to the "Free Content" Farce Index.
Available in Other Form
Print version: Phelps, Marshall Burning the Ships : Transforming Your Company's Culture Through Intellectual Property Strategy Hoboken : John Wiley & Sons, Incorporated,c2009