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\def\WIPO{World Intellectual Property Organisation}
\)
Burning the Ships : Transforming Your Company's Culture Through Intellectual Property Strategy.
2009
Details
Title
Burning the Ships : Transforming Your Company's Culture Through Intellectual Property Strategy.
Edition
First edition.
Item Type
Book
Description
1 online resource (21 pages)
ISBN
9780470494080 electronic book
Summary
Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Note
Description based upon print version of record.
Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Formatted Contents Note
BURNING THE SHIPS: Intellectual Property and the Transformation of Microsoft
Contents
About the Authors
Acknowledgments
Introduction
Chapter 1: The Collaboration Imperative
We Need Relationships
A Lesson in Patent Holdups
It's Deja vu All over Again
"You're Stealing Our Software!"
IBM on the Ropes
Convincing the Big Boss
IP Must Serve the Business
Chapter 2: Like Cortez Burning His Ships
A Cultural Revolution
Why Collaborate?
How to Build a Licensing Operation
Open for Business
Perception versus Reality.
Collaboration's Bottom-Line Benefits
The Media Takes Notice
Chapter 3: Money Isn't Money Anymore
Back on the Home Front
The Unusual Friendly People
Calling All Entrepreneurs
"An Incredibly Rich Collaboration"
Value Greater Than Money
Chapter 4: A Very Secret Mission
The Cathedral and the Bazaar
Peace or War?
A New Opening
"Done or Dead by Halloween"
A Hitch Develops
"Make This Work!"
The Die-Hards React
A Distinction without (Much) Difference
Chapter 5: Leadership Starts at the Top
Gates's Unusual Role.
Corporate America's Dirty Little Secret
Why the CEO Disconnect?
Creating Real Business Value
Leadership Must Start at the Top
Chapter 6: The Road Ahead (with Apologies to Bill Gates)
A Rebirth for Independent Inventors?
Don't Eat Your Seed Corn
Of Transparency, Clouds, and Other Visions
Just Say No to the "Free Content" Farce
Index.
Contents
About the Authors
Acknowledgments
Introduction
Chapter 1: The Collaboration Imperative
We Need Relationships
A Lesson in Patent Holdups
It's Deja vu All over Again
"You're Stealing Our Software!"
IBM on the Ropes
Convincing the Big Boss
IP Must Serve the Business
Chapter 2: Like Cortez Burning His Ships
A Cultural Revolution
Why Collaborate?
How to Build a Licensing Operation
Open for Business
Perception versus Reality.
Collaboration's Bottom-Line Benefits
The Media Takes Notice
Chapter 3: Money Isn't Money Anymore
Back on the Home Front
The Unusual Friendly People
Calling All Entrepreneurs
"An Incredibly Rich Collaboration"
Value Greater Than Money
Chapter 4: A Very Secret Mission
The Cathedral and the Bazaar
Peace or War?
A New Opening
"Done or Dead by Halloween"
A Hitch Develops
"Make This Work!"
The Die-Hards React
A Distinction without (Much) Difference
Chapter 5: Leadership Starts at the Top
Gates's Unusual Role.
Corporate America's Dirty Little Secret
Why the CEO Disconnect?
Creating Real Business Value
Leadership Must Start at the Top
Chapter 6: The Road Ahead (with Apologies to Bill Gates)
A Rebirth for Independent Inventors?
Don't Eat Your Seed Corn
Of Transparency, Clouds, and Other Visions
Just Say No to the "Free Content" Farce
Index.
Available in Other Form
Print version: Phelps, Marshall Burning the Ships : Transforming Your Company's Culture Through Intellectual Property Strategy Hoboken : John Wiley & Sons, Incorporated,c2009
Published
Hoboken : John Wiley & Sons, Incorporated, 2009.
Language
English
Record Appears in
Knowledge Repository Online Subscriptions
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Added Corporate Author
Phelps.