Contents
Introduction
Part IOverview of Intellectual Property Rights
to 1 Patents
1.1 What Is a Patent and Why Apply for a Patent?
1.2 Types of Patents and Applications
1.3 Provisional Patent Applications
1.4 The Patent Application Parts
1.4.1 Claims
1.4.2 Specification
1.4.2.1 Written Description Requirement
1.4.2.2 Enablement Requirement
1.4.2.3 Best Mode Requirement
1.4.3 Inventorship
1.4.4 When Should You Apply for a Patent Application?
1.4.5 Patent Examination
1.4.6 Continuing Applications
1.5 Patentability Requirements.

1.5.1 Patentable Subject Matter
1.5.2 Utility Requirement
1.5.3 Novelty Requirement
1.5.3.1 Prior Invention: 35 USC 102(a)
1.5.3.2 Statutory Bars: 35 USC 102
1.5.3.3 Non-Obviousness Requirements: 35 USC 103
1.6 International Patent Rights
to 2 Trade Secret Protection
2.1 What Is a Trade Secret?
2.2 Misappropriation of Trade Secrets
2.3 Reverse Engineering of Trade Secrets
to 3 Trademarks and Trade Dress
3.1 What Is a Trademark?
3.2 Brand Selection and Development
3.3 Non-protectable Subject Matter
3.4 Selecting a Trademark.

3.4.1 Brainstorming Phase
3.4.2 Narrowing Phase
3.4.3 Knockout Phase
3.4.4 Clearance Search
3.4.5 Obtaining an Opinion
3.5 Protecting the Mark
3.5.1 Common Law of Trademark
3.5.2 Federal Trademark Protection
3.5.2.1 The Federal Trademark Application Requirements
3.5.2.2 Examination
3.5.3 State Registrations
3.5.4 Maintaining Rights
3.5.4.1 Maintaining Federal Registrations
3.5.4.2 Licensing
3.5.4.3 Assignments
3.5.4.4 Genericide
3.5.5 International Protection
3.5.5.1 Madrid Protocol
3.5.5.2 European Community Trademark
to 4 Copyrights.

4.1 Copyrightable Subject Matter and Scope of Protection
4.1.1 Foods as Copyrightable Subject Matter
4.1.2 Advertising, Marketing Materials, and Packaging
4.1.3 Secret and Other Materials Including Recipes and Software
4.2 Ownership/Authorship
4.2.1 Works for Hire
4.2.2 Jointly Authored Works
4.2.3 Copyright Transfers: Assignment and Licensing
4.3 Derivative Works
4.4 Fair Use
4.5 Registration Issues
to 5 Domain Names
5.1 Securing Intellectual Property in Domain Names
5.2 Domain Name Disputes
to 6 Intellectual Property Issues in Labeling and Marketing.

6.1 Governmental Controls Over Advertisements and Labeling
6.1.1 Federal Trade Commission ("FTC")
6.1.2 Food and Drug Administration ("FDA")
6.1.3 US Department of Agriculture ("USDA")
6.1.4 Alcohol and Tobacco Tax and Trade Bureau (TTB)
6.1.5 State Regulation
6.1.6 Governmental Controls Outside of the United States
6.2 Non-Governmental Controls
6.3 Comparative Advertising
Part IIImplementing IP Practices and Procedures
to 7 Seven Basic Steps to Getting Started
7.1 Confidential Disclosure or Non-Disclosure Agreements
7.2 Assignment of Rights.

7.3 Employee Education.