\(
\def\WIPO{World Intellectual Property Organisation}
\)
Intellectual Property : Licensing and Joint Venture Profit Strategies.
2004
Details
Title
Intellectual Property : Licensing and Joint Venture Profit Strategies.
Edition
Third edition.
Item Type
Book
Description
1 online resource (479 pages)
ISBN
9780471669937 electronic book
Summary
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.
Note
Description based upon print version of record.
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.
Formatted Contents Note
INTELLECTUAL PROPERTY
ABOUT THE AUTHORS
ACKNOWLEDGMENTS
CONTENTS
Preface
1 Emergence of Intellectual Property Exploitation Strategies
1.1 Factors Driving Strategic Alliances: Time, Cost, and Risk
1.2 A Short History of Corporate Strategies
1.3 Legal Attitudes Enhance Value
1.4 Onward
2 Introduction to Exploitation Strategies
2.1 Some History
2.2 Enter Technological Change
2.3 Business Enterprise Model
2.4 Economics of Exploitation
2.5 Development of Intellectual Property
2.6 Source of Production Factors
2.7 Internal Strategies.
2.8 The Entrepreneuring Corporation
2.9 Acquisition
2.10 External Strategies
2.11 Ownership Alliances
2.12 Other Liquidity Concerns
2.13 Establishing a Cross-ownership Alliance
2.14 Strategic Alliances-Rapid Technological Change
2.15 Summary
3 Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights
3.1 A Brief History of the Legal Limits on Licensing
3.2 The Economic Principles Underlying Legal Limits on Licensing Patent and Related Rights
3.3 The Basic Options of Intellectual Property Owners.
3.4 The Law and the Basic Options of Intellectual Property Owners
4 Creating Industry Standards
4.1 Eastman Kodak
4.2 Apple Computer
4.3 Aluminum Corporation of America
4.4 Avoiding a Free-For-All
4.5 Free Access Can Still be Profitable
5 Economic Analysis of Exploitation-Underlying Theory
5.1 Underlying Theory
5.2 Essential Ingredients
5.3 Discounted Cash Flow
5.4 Application to Intellectual Property
5.5 When Specific Data is Unavailable
5.6 Summary
6 Economic Contributions of Intellectual Property.
6.1 Intellectual Property Contributes Powerfully to Earnings
6.2 Intellectual Property Sustains Superior Earnings
6.3 Enhanced Profits and Intellectual Property
6.4 Investment Rate of Return Analysis
6.5 Discounted Cash Flow Analysis
6.6 Comparable License Transactions
6.7 Simplistic Rules of Thumb
7 Use of the 25% Rule in Valuing Intellectual Property
7.1 Introduction
7.2 History of the Rule
7.3 Explanation of the Rule
7.4 Illustration of the Rule
7.5 Application of the Rule
7.6 Justification for the Rule
7.7 Criticisms of the Rule.
7.8 Empirical Test of the Rule
7.9 Conclusions
8 Determining a Royalty Rate-An Example
8.1 Description of the Patented Dermapulse Invention
8.2 Financial Review
8.3 Intellectual Property Economic Contribution
8.4 Analysis of Specific Market Transactions
8.5 Conclusion
9 An Infringement Damages Analysis for Determining a Royalty Rate
9.1 Georgia-Pacific v. United States Plywood
9.2 Summary
10 Risks of Exploitation
10.1 Elements of Risk
10.2 Risk and Royalties
10.3 Intellectual Property Economic Life
10.4 Summary.
11 Licensing Economics and Royalty Rates.
ABOUT THE AUTHORS
ACKNOWLEDGMENTS
CONTENTS
Preface
1 Emergence of Intellectual Property Exploitation Strategies
1.1 Factors Driving Strategic Alliances: Time, Cost, and Risk
1.2 A Short History of Corporate Strategies
1.3 Legal Attitudes Enhance Value
1.4 Onward
2 Introduction to Exploitation Strategies
2.1 Some History
2.2 Enter Technological Change
2.3 Business Enterprise Model
2.4 Economics of Exploitation
2.5 Development of Intellectual Property
2.6 Source of Production Factors
2.7 Internal Strategies.
2.8 The Entrepreneuring Corporation
2.9 Acquisition
2.10 External Strategies
2.11 Ownership Alliances
2.12 Other Liquidity Concerns
2.13 Establishing a Cross-ownership Alliance
2.14 Strategic Alliances-Rapid Technological Change
2.15 Summary
3 Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights
3.1 A Brief History of the Legal Limits on Licensing
3.2 The Economic Principles Underlying Legal Limits on Licensing Patent and Related Rights
3.3 The Basic Options of Intellectual Property Owners.
3.4 The Law and the Basic Options of Intellectual Property Owners
4 Creating Industry Standards
4.1 Eastman Kodak
4.2 Apple Computer
4.3 Aluminum Corporation of America
4.4 Avoiding a Free-For-All
4.5 Free Access Can Still be Profitable
5 Economic Analysis of Exploitation-Underlying Theory
5.1 Underlying Theory
5.2 Essential Ingredients
5.3 Discounted Cash Flow
5.4 Application to Intellectual Property
5.5 When Specific Data is Unavailable
5.6 Summary
6 Economic Contributions of Intellectual Property.
6.1 Intellectual Property Contributes Powerfully to Earnings
6.2 Intellectual Property Sustains Superior Earnings
6.3 Enhanced Profits and Intellectual Property
6.4 Investment Rate of Return Analysis
6.5 Discounted Cash Flow Analysis
6.6 Comparable License Transactions
6.7 Simplistic Rules of Thumb
7 Use of the 25% Rule in Valuing Intellectual Property
7.1 Introduction
7.2 History of the Rule
7.3 Explanation of the Rule
7.4 Illustration of the Rule
7.5 Application of the Rule
7.6 Justification for the Rule
7.7 Criticisms of the Rule.
7.8 Empirical Test of the Rule
7.9 Conclusions
8 Determining a Royalty Rate-An Example
8.1 Description of the Patented Dermapulse Invention
8.2 Financial Review
8.3 Intellectual Property Economic Contribution
8.4 Analysis of Specific Market Transactions
8.5 Conclusion
9 An Infringement Damages Analysis for Determining a Royalty Rate
9.1 Georgia-Pacific v. United States Plywood
9.2 Summary
10 Risks of Exploitation
10.1 Elements of Risk
10.2 Risk and Royalties
10.3 Intellectual Property Economic Life
10.4 Summary.
11 Licensing Economics and Royalty Rates.
Available in Other Form
Print version: Smith, Gordon V. Intellectual Property : Licensing and Joint Venture Profit Strategies Hoboken : John Wiley & Sons, Incorporated,c2004
Published
Hoboken : John Wiley & Sons, Incorporated, 2004.
Language
English
Record Appears in