9781137469526 9781137469533 electronic book 9781349500536 9781336190665 1336190663
Alternate Call Number
F 630 ALK.I
Note
Epublication based on: 9781137469526.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Introduction; 2. IP archetypes: rookies, strategists, dealers and strategic dealers; 3. The IP rookie; 4. The IP lealer; 5. The IP strategist; 6. The IP strategic dealer; 7. IP strategy; 8. markets for IP; 9. IP archetypes and demographics; 10. IP and economic performance.
IP srchetypes : rookies, strategists, dealers and strategic dealers The IP rookie The IP dealer The IP strategist The IP strategic dealer IP Strategy Markets for IP IP archetypes and demographics IP and economic performance.