I. Balanced evolution of the international normative framework for IP; II. Provision of premier global IP services; III. Facilitating the use of IP for development; IV. Coordination and development of global IP infrastructure; V. World reference source for IP information and analysis; VI. International cooperation on building respect for IP; VII. Addressing IP in relation to global policy issues; VIII. A responsive communications interface between WIPO, its members and all stakeholders; IX. Efficient administrative and financial support.