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000027328 041__ $$aeng
000027328 050_4 $$aK1575$$b.I58 2014
000027328 050_4 $$aK1401$$b.I58 2014
000027328 08204 $$a346.048$$223
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000027328 084__ $$aM 31 LEE.I
000027328 090__ $$c29744$$d29733
000027328 1001_ $$aLee, Nari.,$$aWestkamp, Guido;$$aKur, A.;$$aOhly, A.$$eEditors.
000027328 24510 $$aIntellectual Property, Unfair Competition and Publicity :$$bConvergences and Development.
000027328 264_1 $$aCheltenham, UK :$$bEdward Elgar,$$c2014
000027328 300__ $$a384 pages :$$billustrations ;$$c24 cm.
000027328 336__ $$atext$$btxt$$2rdacontent
000027328 337__ $$aunmediated$$bn$$2rdamedia
000027328 338__ $$avolume$$bnc$$2rdacarrier
000027328 4901_ $$aEuropean Intellectual Property Institutes Network Series
000027328 504__ $$aIncludes bibliographical references and index.
000027328 5050_ $$aIntroduction: Intellectual Property, Unfairness and Speech – Convergences and Developments -- Part I: Conduct and Unfairness: Mapping Methodogical Boundaries -- 1. What to Protect, and How? Unfair Competition, Intellectual Property, or Protection Sui Generis; 2. Interfaces between Trade Mark Protection and Unfair Competition Law – Confusion about Confusion and Misconceptions about Misappropriation?; 3. Personality Rights, Unfair Competition and Extended Causes of Action -- Part II: Convergences I: Persona, Publicity and Market Control Rights in Comparison -- 4. Personality Endorsement and Character Merchandising: A Sparkle of Unfair Competition in English Law; 5. Rights of Publicity in the United States From Edison to Elvis to Paris (and Every 15 Minutes in Between); 6. Celebrities, Advertisement and Commercial Exploitation ‘Publicity Rights’ in German Law -- Part III: Convergences Ii: Investment In Competition -- 7. Ambush Marketing: Examining the Development of an Event Organizer Right of Association; 8. Commercialising Privacy and Privatising the Commercial: The Difficulties Arising from the Protection of Privacy via Breach of Confidence; 9. Protection of the First Mover Advantage – Regulation Against Imitation of the Product Configuration in Japan; 10. The Use of Trade Marks in Keyword Advertising: Developments in CJEU and National Jurisprudence -- Part IV: Investment Protection and the Public Interest: Competition and (Commercial) Speech -- 11. The United Kingdom’s Public Interest ‘Defence’ and European Union Copyright Law; 12. Public Domain at the Interface of Trade Mark and Unfair Competition Law – The Case of Referential Use of Trade Marks; 13. Image Rights in Civil Law Systems: Four Questions and Three Systems -- Index
000027328 520__ $$aDealing with rights and developments at the margin of classic intellectual property, this fascinating book explores emerging types of regulations and how existing IP regimes inform and influence the judicial and legislative creation of “substitute” IP rights.  The editors have carefully structured the book to ensure that there is a thorough analysis of how commercial values arising at the margins of classic IP rights are regulated. As new regimes of regulations emerge, the question of how existing IP regimes inform and influence the judicial and legislative creation of “substitute” intellectual property rights is explored. By doing this, the contributors interrogate the very boundaries that constitute what IP rights traditionally protect and cover. Should all investments in anything intangible and “intellectual” – such as product shapes, personality, data and organization of an event - be protected as property? Should there be qualitative differences among the types of investments and achievements? These are just some of the interesting questions addressed in this important new book.  Academics, policymakers, lawyers and many others concerned with IP rights, will benefit from the extensive and thoughtful discussion presented in this work.
000027328 650_0 $$aPersonality (Law)$$zGermany.
000027328 650_0 $$aCompetition, Unfair$$zGermany.
000027328 650_0 $$aAntitrust law$$zGermany.
000027328 650_0 $$aCompetition, Unfair.
000027328 650_0 $$aAntitrust law.
000027328 650_0 $$aIntellectual property$$zGermany.
000027328 650_0 $$aPersonality.
000027328 650_0 $$aCopyright$$zGermany.
000027328 650_0 $$aIntellectual property.
000027328 650_4 $$aIntellectual property rights
000027328 650_6 $$aPropriété intellectuelle.
000027328 650_6 $$aConcurrence$$xDroit.
000027328 651_0 $$aGermany$$xCommerce$$xLaw and legislation.
000027328 7001_ $$aAplin, T.;$$aEricsson, S.;$$aGriffiths, J.;$$aKur, A.;$$aLee, N.;$$aManiatis, S.;$$aOhly, A.;$$aQuaedvlieg, A.;$$aRinkerman, G.;$$aSchmitt, K.;$$aTamura, Y.;$$avan der Laan, N.;$$aWestkamp, G.$$eContributors.
000027328 85641 $$uhttps://www.elgaronline.com/display/edcoll/9780857932617/9780857932617.xml$$yView eBook
000027328 903__ $$aEuropean Intellectual Property Institutes Network Series
000027328 942__ $$cMON$$jM 31 LEE.I
000027328 952__ $$w2014-05-22$$p2014-0090$$r90.00$$u41816$$bMAIN$$10$$kM 31 LEE.I$$v2014-05-22$$zTagged$$71
000027328 980__ $$aBIB$$aOS
000027328 999__ $$c29744$$d29744