@article{27328,
      author = {Lee, Nari., and Aplin, T.;},
      url = {http://tind.wipo.int/record/27328},
      title = {Intellectual Property, Unfair Competition and Publicity :  Convergences and Development.},
      abstract = {Dealing with rights and developments at the margin of  classic intellectual property, this fascinating book  explores emerging types of regulations and how existing IP  regimes inform and influence the judicial and legislative  creation of “substitute” IP rights.  The editors have  carefully structured the book to ensure that there is a  thorough analysis of how commercial values arising at the  margins of classic IP rights are regulated. As new regimes  of regulations emerge, the question of how existing IP  regimes inform and influence the judicial and legislative  creation of “substitute” intellectual property rights  is explored. By doing this, the contributors interrogate  the very boundaries that constitute what IP rights  traditionally protect and cover. Should all investments in  anything intangible and “intellectual” – such as  product shapes, personality, data and organization of an  event - be protected as property? Should there be  qualitative differences among the types of investments and  achievements? These are just some of the interesting  questions addressed in this important new book.  Academics,  policymakers, lawyers and many others concerned with IP  rights, will benefit from the extensive and thoughtful  discussion presented in this work.},
      recid = {27328},
      pages = {384 pages :},
}