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000027275 1102_ $$aWorld Intellectual Property Organization
000027275 24510 $$aWorld Intellectual Property Report :$$bBrands - Reputation and Image in the Global Marketplace.
000027275 264_1 $$aGeneva :$$bWorld Intellectual Property Organization,$$c2013
000027275 300__ $$a139 pages ;$$c30 cm.
000027275 336__ $$atext$$btxt$$2rdacontent
000027275 337__ $$aunmediated$$bn$$2rdamedia
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000027275 4901_ $$aWorld Intellectual Property Report
000027275 500__ $$aWIPO Publication 944(E) 2013.
000027275 500__ $$aDescription based upon print version of record.
000027275 5050_ $$a1. Branding the global economy; 2. The economics of trademarks.
000027275 520__ $$aWIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
000027275 650_0 $$aIndustrial property (International law)
000027275 650_0 $$aIntellectual property (International law)
000027275 650_0 $$aIntellectual property.
000027275 650_0 $$aTrademarks.
000027275 650_4 $$aProtecting trademarks
000027275 650_4 $$aTrademark counterfeiting
000027275 7102_ $$aWorld Intellectual Property Organization.
000027275 830_0 $$aWorld Intellectual Property Report
000027275 903_0 $$aWorld Intellectual Property Report
000027275 942__ $$cMON$$jW H3 944(E) 2013
000027275 952__ $$w2014-02-18$$p2014-0035$$u41761$$bMAIN$$10$$kW H3 944(E) 2013$$v2014-02-18$$zTagged$$71$$cLibrary
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