TY  - GEN
N2  - WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
AB  - WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
T1  - World Intellectual Property Report :Brands - Reputation and Image in the Global Marketplace.
CN  - JX6568
LA  - eng
N1  - WIPO Publication 944(E) 2013.
N1  - Description based upon print version of record.
ID  - 27275
KW  - Industrial property (International law)
KW  - Intellectual property (International law)
KW  - Intellectual property.
KW  - Trademarks.
KW  - Protecting trademarks
KW  - Trademark counterfeiting
SN  - 9789280524116
SN  - 2790-9883
SN  - 2790-9891
TI  - World Intellectual Property Report :Brands - Reputation and Image in the Global Marketplace.
ER  -