@article{27275,
      note = {WIPO Publication 944(E) 2013.},
      url = {http://tind.wipo.int/record/27275},
      title = {World Intellectual Property Report : Brands - Reputation  and Image in the Global Marketplace.},
      abstract = {WIPO's World Intellectual Property Report 2013 explores  the role that brands play in today's global marketplace.  The Report looks at how branding behavior and trademark use  have evolved in recent history, how they differ across  countries, what is behind markets for brands, what lessons  economic research holds for trademark policy, and how  branding strategies influence companies' innovation  activities.},
      recid = {27275},
      pages = {139 pages ;},
}