1. The nature of a trademark; 2. Valuation basics; 3. Using financial information; 4. Trademark valuation; 5. Trademark economic benefit; 6. Income method: economic life and risk; 7. The income method: putting it all together; 8. Trademark licensing economics; 9. Quantification of harm in trademark enforcement cases; 10. Special trademark valuation situations; 11. Global trademark issues.