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Trademark valuation : a tool for brand management / Gordon V. Smith, Susan M. Richey.
2014
K 191 SMI.T (2)
Available at WIPO Library
Items
Details
Title
Trademark valuation : a tool for brand management / Gordon V. Smith, Susan M. Richey.
Edition
Second edition.
Description
xlll, 351 pages ; 25 cm.
ISBN
9781118245262
Alternate Call Number
K 191 SMI.T (2)
Formatted Contents Note
1. The nature of a trademark; 2. Valuation basics; 3. Using financial information; 4. Trademark valuation; 5. Trademark economic benefit; 6. Income method: economic life and risk; 7. The income method: putting it all together; 8. Trademark licensing economics; 9. Quantification of harm in trademark enforcement cases; 10. Special trademark valuation situations; 11. Global trademark issues.
Series
Series
Wiley Finance Series.
Published
Hoboken, New Jersey : [publisher not identified], [2014]
Language
English
Record Appears in
all