@article{27153,
      author = {Fitzgerald, Eugene., and Wankerl, Andreas. and Schramm,  Carl.},
      url = {http://tind.wipo.int/record/27153},
      title = {Inside real innovation : how the right approach can move  ideas from R&D to market - and get the economy moving  /},
      recid = {27153},
      pages = {xii, 233 pages ;},
}