000026970 000__ 02231cam\a22004455i\4500
000026970 001__ 26970
000026970 003__ SzGeWIPO
000026970 005__ 20230704110629.0
000026970 008__ 121231s2012\\\\enka\\\\rb\\\\001\0\eng\\
000026970 020__ $$a9780957174207
000026970 035__ $$a(wipo)0
000026970 035__ $$a(OCoLC)824488869
000026970 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000026970 041__ $$aeng
000026970 08204 $$a346.048$$223
000026970 084__ $$aK 331 SMI.L
000026970 090__ $$c29373$$d29362
000026970 1001_ $$aSmith, Shireen.
000026970 24510 $$aLegally branded.
000026970 264_1 $$aLondon :$$bAzrights Media,$$c2012.
000026970 300__ $$a293 pages :$$billustrations ;$$c24 cm
000026970 336__ $$atext$$btxt$$2rdacontent
000026970 337__ $$aunmediated$$bn$$2rdamedia
000026970 338__ $$avolume$$bnc$$2rdacarrier
000026970 504__ $$aIncludes bibliographical references and index.
000026970 5050_ $$a1. You don't need to be big to be a brand; 2. Seven crucial points to know about trade marks and brands; 3. Planning your naming and brand strategy; 4. Understanding the role of keywords, domain names and SEO in online branding; 5. How to own the copyright in your logo or other designs and avoid the myths and misinformation; 6. What you always wanted to know about commissioning a website but didn't know who to ask; 7. Copyright in the 'cloud' how the internet impacts on copyright; 8. How intellectual property law protects your ideas; 9. Ways to build your brand on social media without risking your reputation; 10. Navigating the minefield of changing laws when doing business online; 11. Essential points to know before licensing your products and services; 12. Securing your brand assets through trade mark registration; 13. How to use your trade marks to safeguard your brand; 14. Why a social media policy may be the best way to help your staff; 15. Infringement of intellectual property: what's involved in litigation and how to avoid it; 16. Domain registration and disputes: how to beat the cybersquatters and retrieve domains in disputes.
000026970 650_0 $$aSuccess in business.
000026970 650_0 $$aInternet marketing$$xLaw and legislation.
000026970 650_0 $$aCopyright.
000026970 650_0 $$aBranding (Marketing)
000026970 650_0 $$aTrademark infringement.
000026970 650_0 $$aElectronic commerce$$xLaw and legislation.
000026970 650_0 $$aIntellectual property.
000026970 650_0 $$aBrand name products$$xLaw and legislation.
000026970 650_0 $$aCopyright infringement.
000026970 650_4 $$aBrand protection
000026970 650_4 $$aBrand name
000026970 942__ $$cMON$$jK 331 SMI.L
000026970 952__ $$w2013-01-29$$p2013-0027$$r26.22$$u41452$$bMAIN$$10$$kK 331 SMI.L$$v2013-01-29$$zTagged$$71
000026970 980__ $$aBIB
000026970 999__ $$c29373$$d29373