This text begins by examining the broad subject of innovation, stressing the need to understand its forms and phases, ways and means to encourage innovation, as well as exploring its importance to business. It then addresses the growing phenomenon of external innovation.
Note
Referències bibliogràfiques. Índex. This text begins by examining the broad subject of innovation, stressing the need to understand its forms and phases, ways and means to encourage innovation, as well as exploring its importance to business. It then addresses the growing phenomenon of external innovation.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Not all the smart people work for you; 2. Innovation; 3. External innovation; 4. The external innovator community; 5. Intellectual property; 6. Different approaches; 7. How to handle intellectual property matters; 8. Intellectual property terms and conditions; 9. Dealing with external inventors; 10. Working with universities; 11. Working with your suppliers; 12. Innovating with communities; 13. Joe public; 14. Open standards and intellectual property; 15. Help and support; 16. The key to success; 17. Conclusion.