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\def\WIPO{World Intellectual Property Organisation}
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Licensing, selling and finance in the pharmaceutical and healthcare industries : the commercialization of intellectual property / by Martin Austin.
2012
F 635 AUS.L
Available at WIPO Library
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Details
Title
Licensing, selling and finance in the pharmaceutical and healthcare industries : the commercialization of intellectual property / by Martin Austin.
Description
xiv, 176 pages : illustrations ; 26 cm
ISBN
9781409450795
9781409450801 ebook
9781409484837 epub
9781315592343 e-book
9781317105312
9781317105305 ePub ebook
9781317105299 Mobipocket ebook
9781409450801 ebook
9781409484837 epub
9781315592343 e-book
9781317105312
9781317105305 ePub ebook
9781317105299 Mobipocket ebook
Alternate Call Number
F 635 AUS.L
Summary
Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst em.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Novel market challenges; 2. What is intellectual property?; 3. Market opportunities; 4. Modeling and forecasting; 5. Valuation; 6. Development cost of intellectual property; 7. Commercial strategy for intellectual property; 8. Marketing intellectual property in healthcare; 9. Licensing, selling and finance; 10. Contract execution; 11. Agreements.
Published
Farnham, Surrey, England : Gower, c2012.
Language
English
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