Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst em.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Novel market challenges; 2. What is intellectual property?; 3. Market opportunities; 4. Modeling and forecasting; 5. Valuation; 6. Development cost of intellectual property; 7. Commercial strategy for intellectual property; 8. Marketing intellectual property in healthcare; 9. Licensing, selling and finance; 10. Contract execution; 11. Agreements.