@article{26927,
      author = {Austin, Martin, and Austin, Martin.},
      url = {http://tind.wipo.int/record/26927},
      title = {Licensing, selling and finance in the pharmaceutical and  healthcare industries : the commercialization of  intellectual property /},
      abstract = {Licensing, Selling and Finance in the Pharmaceutical and  Healthcare Industries is an assessment of the turbulent  state of pharmaceutical and biotechnology markets as we  enter the second decade of the 21st Century. At the same  time, the book offers a cautionary evaluation of the future  financing of innovation in terms of what's gone wrong and  how to succeed in the future. Martin Austin explores the  challenge that the pharmaceutical (and related) industries  face in terms of balancing short term, cost containment and  expenditure control in areas such as internal research and  development; whilst em.},
      recid = {26927},
      pages = {xiv, 176 pages :},
}