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000026772 008__ 120525s2008    enk|||||rb||| 001 0 eng d
000026772 020__ $$a9780750683494
000026772 020__ $$z075068349X$$qpaperback
000026772 020__ $$z9780080554570$$qelectronic book
000026772 020__ $$z0080554571$$qelectronic book
000026772 020__ $$z9781136377365$$qe-book : PDF
000026772 020__ $$z9781136377310$$qe-book : Mobi
000026772 020__ $$z9781136377358$$qe-book : ePub
000026772 020__ $$z9781138133884$$qhardback
000026772 035__ $$a(wipo)0
000026772 035__ $$a(OCoLC)191056734
000026772 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000026772 050_4 $$aHF1359$$b.D552008
000026772 050_4 $$aHD69.B7$$bB83162008eb
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000026772 08204 $$a658.827$$222
000026772 084__ $$aT 14 DIN.N
000026772 090__ $$c29170$$d29159
000026772 1001_ $$aDinnie, Keith,$$eauthor.
000026772 24510 $$aNation branding :$$bconcepts, issues, practice /$$cKeith Dinnie.
000026772 264_1 $$aOxford :$$bButterworth-Heinemann,$$c2008.
000026772 300__ $$axxiv, 264 pages :$$billustrations (some color) ;$$c25 cm
000026772 336__ $$atext$$btxt$$2rdacontent
000026772 337__ $$aunmediated$$bn$$2rdamedia
000026772 338__ $$avolume$$bnc$$2rdacarrier
000026772 504__ $$aIncludes bibliographical references and index.
000026772 5050_ $$a1. The relevance, scope and evolution of nation branding; 2. Nation-branding identity, image and positioning; 3. Nation-brand equity; 4. Nation branding and the country-of-origin effect; 5. Nation branding and national identity; 6. From country-of-origin and national identity to nation branding; 7. Ethical imperatives in nation branding; 8. Pragmatic challenges to the nation-branding concept; 9. Elements of nation-branding strategy; 10. Future horizons for nation branding.
000026772 5201_ $$a"Nation Branding: Concepts, Issues, Practice is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice." "Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced." "Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area."--Jacket.
000026772 650_0 $$aGlobalization.
000026772 650_0 $$aBrand name products.
000026772 650_0 $$aBranding (Marketing)
000026772 650_0 $$aInternational relations.
000026772 650_0 $$aPlace marketing.
000026772 650_0 $$aInternational economic relations.
000026772 650_0 $$aNational characteristics$$xPolitical aspects.
000026772 650_0 $$aMass media and international relations.
000026772 650_6 $$aStratégie de marque$$vCas, Études de.
000026772 650_6 $$aMarketing territorial$$vGuides, manuels, etc.
000026772 650_6 $$aMondialisation.
000026772 650_6 $$aRelations économiques internationales$$vGuides, manuels, etc.
000026772 650_6 $$aProduits commerciaux$$xGestion$$vGuides, manuels, etc.
000026772 650_6 $$aProduits de marque$$xPublicité$$vGuides, manuels, etc.
000026772 650_6 $$aPublicité d'intérêt public$$vGuides, manuels, etc.
000026772 7001_ $$aDinnie, Keith.
000026772 7102_ $$aElsevier Butterworth Heinemann,.
000026772 942__ $$cMON$$jT 14 DIN.N
000026772 952__ $$w2012-05-25$$p2012-0171$$r49.95$$u41244$$bMAIN$$10$$kT 14 DIN.N$$v2012-05-25$$zTagged$$71
000026772 980__ $$aBIB
000026772 999__ $$c29170$$d29170