000026708 000__ 03191cam\a2200745\i\4500
000026708 001__ 26708
000026708 003__ SzGeWIPO
000026708 005__ 20230703173152.0
000026708 008__ 111128s2012\\\\maua\\\\rb\\\\001\0\eng\\
000026708 020__ $$a9781107017726
000026708 020__ $$a9781139084604$$qelectronic book
000026708 020__ $$a9781280394157
000026708 020__ $$a9781139336987$$qelectronic book
000026708 020__ $$a9781139340304
000026708 020__ $$a9781139338721
000026708 035__ $$a(OCoLC)758397434
000026708 035__ $$a(wipo)006965593
000026708 040__ $$aDLC$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000026708 041__ $$aeng
000026708 050_4 $$aK1559$$b.L39 2012
000026708 08204 $$a346.048$$223
000026708 084__ $$aK 331 KEN.L
000026708 090__ $$c29106$$d29095
000026708 1001_ $$aKenyon, Andrew T.,$$eauthor.
000026708 24514 $$aThe law of reputation and brands in the Asia Pacific /$$cedited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
000026708 264_1 $$aCambridge :$$bCambridge University Press,$$c2012.
000026708 300__ $$axvi, 279 pages :$$billustrations ;$$c24 cm.
000026708 336__ $$atext$$btxt$$2rdacontent
000026708 337__ $$aunmediated$$bn$$2rdamedia
000026708 338__ $$avolume$$bnc$$2rdacarrier
000026708 4901_ $$aCambridge Intellectual Property And Information Law
000026708 500__ $$aIV. The perspectives of Islam and Confucianism on dilution and moral rights.
000026708 504__ $$aIncludes bibliographical references and index.
000026708 5050_ $$a1. What is the value of a brand to a firm?; 2. The social benefits and costs of trade marks and brands; 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; 4. No personality rights for pop stars in Hong Kong?; 5. Fashioning personality rights in Australia; 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration; 7. Reproduction rights in US trade mark law; 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia; 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia; 10. The use of survey evidence in Australian trade mark and passing off cases; 11. The place of expert evidence in unfair competition cases: the Australian experience; 12. Geographical indications: Europe's strange chimera or developing countries' champion?; 13. Branding indigenous peoples' traditional knowledge.
000026708 520__ $$a"Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area"--P. [i].
000026708 650_0 $$aBrand name products.
000026708 650_0 $$aLibel and slander.
000026708 650_0 $$aNames, Personal$$xLaw and legislation.
000026708 650_0 $$aReputation.
000026708 650_0 $$aReputation (Law)
000026708 650_0 $$aCopyright.
000026708 650_0 $$aLaw and legislation.
000026708 650_0 $$aIntellectual property.
000026708 650_6 $$aRéputation (Droit)
000026708 650_6 $$aProduits de marque$$xDroit$$zAsie.
000026708 650_6 $$aDiffamation.
000026708 650_6 $$aNoms de personnes$$xDroit.
000026708 7001_ $$aLoon, Ng-Loy Wee.
000026708 7001_ $$aKenyon, Andrew T.,$$eéditeur intellectuel.
000026708 7001_ $$aRichardson, Megan,$$eéditeur intellectuel.
000026708 7001_ $$aNg-Loy, Wee Loon,$$eéditeur intellectuel.
000026708 7001_ $$aWee Loon, Ng-Loy.
000026708 830_0 $$aCambridge Intellectual Property And Information Law.
000026708 8524_ $$bE51$$cE51WR$$jF 2.4$$pEBEST1166814
000026708 903__ $$aCambridge Intellectual Property and Information Law
000026708 942__ $$cMON$$jK 331 KEN.L
000026708 952__ $$w2012-04-04$$p2012-0091$$r90.00$$u41162$$bMAIN$$10$$kK 331 KEN.L$$v2012-04-04$$zTagged$$71
000026708 980__ $$aBIB
000026708 999__ $$c29106$$d29106