Introductory remarks; Sports broadcasting in community law; Sport as reflected in european media law; Major events and reporting rights; Sports broadcasting rights in the digital Epoch: balancing between traditional (TV) and alternative (3G) subjects of the market from the perspective of the european competition law; Whether the european model of essential facilities doctrine might be applied to the contemporary telecasting of premium sports content?; The legal nature of premium sports events: 'IP or not IP - that the question'; One world one dream? sports blogging at the Beijing olympic games; TV rights related to major sports events: the example of the olympic games.