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000026617 020__ $$a9781845424923$$qPrint
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000026617 041__ $$aeng
000026617 043__ $$ae------
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000026617 1001_ $$aGriffiths, Andrew.
000026617 24513 $$aAn Economic Perspective on Trade Mark Law.
000026617 264_1 $$aCheltenham, UK :$$bEdward Elgar,$$c2011.
000026617 300__ $$a352 pages ;$$c24 cm.
000026617 336__ $$atext$$btxt$$2rdacontent
000026617 337__ $$aunmediated$$bn$$2rdamedia
000026617 338__ $$avolume$$bnc$$2rdacarrier
000026617 4901_ $$aNew Horizons In Intellectual Property
000026617 504__ $$aIncludes bibliographical references (pages 290-303) and index.
000026617 5050_ $$aPreface -- 1. Trade Marks in Modern Commercial Life -- 2. The Legal Nature of a Trade Mark as a Marketing Resource and a Structuring Device -- 3. The Marketing Power of Trade Marks -- 4. Trade Marks and the Organization of Economic Activity -- 5. An Economic Perspective on Trade Mark Law -- 6. Concluding Thoughts -- Bibliography -- Index.
000026617 520__ $$aAn Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark’s role in marketing and business organization.  It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It argues that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark’s flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams of economic activity.  This invaluable book will appeal to academics, postgraduate and undergraduate students in the fields of trade mark law, business organization, intellectual property and law and economics. Solicitors and other professionals specializing in trade mark law and/or marketing will also find much to interest them in this insightful book.
000026617 650_0 $$aTrademarks$$xLaw and legislation$$zEuropean Union countries.
000026617 650_0 $$aConsolidation and merger of corporations$$xLaw and legislation$$zEuropean Union countries.
000026617 650_0 $$aTrademarks.
000026617 650_0 $$aTrademarks (International law)
000026617 650_0 $$aIntellectual property$$zEurope.
000026617 650_4 $$aTrade maks
000026617 650_4 $$aPatents
000026617 650_6 $$aMarques de commerce$$xDroit$$zPays de l'Union européenne.
000026617 651_0 $$aEurope$$xCommerce$$xLaw and legislation.
000026617 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000026617 85641 $$uhttps://www.elgaronline.com/display/9781845424923.xml$$yView eBook
000026617 903__ $$aNew Horizons in Intellectual Property
000026617 942__ $$cMON$$jK 111 GRI.A
000026617 952__ $$w2011-12-16$$p2011-0621$$r135.00$$u41068$$bMAIN$$10$$kK 111 GRI.A$$v2011-12-16$$zTagged$$71
000026617 980__ $$aBIB$$aOS
000026617 999__ $$c29013$$d29013