TY  - GEN
N2  - An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark’s role in marketing and business organization.  It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It argues that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark’s flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams of economic activity.  This invaluable book will appeal to academics, postgraduate and undergraduate students in the fields of trade mark law, business organization, intellectual property and law and economics. Solicitors and other professionals specializing in trade mark law and/or marketing will also find much to interest them in this insightful book.
AB  - An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark’s role in marketing and business organization.  It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It argues that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark’s flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams of economic activity.  This invaluable book will appeal to academics, postgraduate and undergraduate students in the fields of trade mark law, business organization, intellectual property and law and economics. Solicitors and other professionals specializing in trade mark law and/or marketing will also find much to interest them in this insightful book.
T1  - An Economic Perspective on Trade Mark Law.
AU  - Griffiths, Andrew.
CN  - KJE2768
CN  - KJE6467
CN  - K1555
LA  - eng
ID  - 26617
KW  - Trademarks
KW  - Consolidation and merger of corporations
KW  - Trademarks.
KW  - Trademarks (International law)
KW  - Intellectual property
KW  - Trade maks
KW  - Patents
KW  - Marques de commerce
SN  - 9781845424923
TI  - An Economic Perspective on Trade Mark Law.
LK  - https://www.elgaronline.com/display/9781845424923.xml
UR  - https://www.elgaronline.com/display/9781845424923.xml
ER  -