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000026595 020__ $$a9780199696451
000026595 020__ $$z0199696454$$qcloth
000026595 035__ $$a(wipo)0
000026595 035__ $$a(OCoLC)751726221
000026595 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000026595 050_4 $$aK3844$$b.J64 2011
000026595 08204 $$a343.084$$222
000026595 084__ $$aK 111 JOH.A
000026595 090__ $$c28991$$d28981
000026595 1001_ $$aJohnson, Phillip$$q(Phillip Michael),$$eauthor.
000026595 24510 $$aAmbush marketing and brand protection :$$blaw and practice /$$cPhillip Johnson.
000026595 250__ $$aSecond edition.
000026595 264_1 $$aOxford :$$bOxford University Press,$$c2011.
000026595 300__ $$alix, 459 pages ;$$c26 cm
000026595 336__ $$atext$$btxt$$2rdacontent
000026595 337__ $$aunmediated$$bn$$2rdamedia
000026595 338__ $$avolume$$bnc$$2rdacarrier
000026595 504__ $$aIncludes bibliographical references and index.
000026595 5050_ $$a1. Ambush marketing; 2. The evolution of Ambush marketing laws; 3. Trade marks and merchandising; 4. Passing Off, copyright and designs and related rights; 5. Symbols and emblems; 6. Sui Generis protection againt Ambush marketing by association; 7. Licensing broadcasting, and exhaustion; 8. Advertising trade regulation; 9. Selling tickets or using them for promotional purposes; 10. Civil and criminal proceedings and border control; 11. Australia; 12. Canada; 13. New Zealand; 14. South Africa; 15. United States.
000026595 5050_ $$aPart 1: Introductiom. Ambush Marketing ; The Sponsorship Relationship. -- Part 2: United Kingdom Law. Using Trade Marks ; Using all your Intellectual Property ; Sui Generis Protection: The Olympics and Paralympics ; Sui Generis Protection Against Ambush Marketing ; Exploiting the Rights to Prevent Ambush Marketing ; Using Advertising and Trade Regulation ; Selling Tickets or Using them for Promotional Purposes ; Enforcement. -- Part 3: Other Laws. USA ; Australia ; New Zealand ; Canada ; South Africa ; Evolution of Ambush Marketing Laws around the World.
000026595 520__ $$a"Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries."--Publisher's website.
000026595 650_0 $$aAdvertising laws.
000026595 650_0 $$aSpecial events$$xMarketing.
000026595 650_0 $$aCorporate sponsorship$$xLaw and legislation.
000026595 650_0 $$aMarketing$$xLaw and legislation.
000026595 650_0 $$aTrademarks$$xLaw and legislation.
000026595 650_0 $$aBranding (Marketing)
000026595 650_0 $$aCopyright.
000026595 650_0 $$aIntellectual property.
000026595 650_4 $$aMarketing
000026595 650_4 $$aTrademaks
000026595 7001_ $$aJohnson, Phillip.
000026595 942__ $$cMON$$jK 111 JOH.A
000026595 952__ $$w2011-12-08$$p2011-0597$$r123.25$$u41043$$bMAIN$$10$$kK 111 JOH.A$$v2011-12-08$$zTagged$$71
000026595 980__ $$aBIB
000026595 999__ $$c28991$$d28991