@article{26595,
      recid = {26595},
      author = {Johnson, Phillip and Johnson, Phillip.},
      title = {Ambush marketing and brand protection : law and practice  /},
      pages = {lix, 459 pages ;},
      abstract = {"Ambush marketing is any attempt to create an unauthorised  or false association with an event thereby interfering with  the legitimate contractual rights of the event's official  marketing partners. Looking at both traditional  intellectual property rights (such as trade marks,  copyright and designs) as they relate to sporting events,  and event-specific legislation (such as that of the  Olympics), this book gives comprehensive and detailed  coverage of ambush marketing. Also considered are the areas  of law which can be used to prevent ambush marketing by  intrusion (such as laws to prevent fly postering, street  trading, the placing of posters and billboards, and control  of aerial space). With the United Kingdon hosting three  major events; the Olympic and Paralympic Games in 2012; the  Commonwealth Games in 2014; and the Rugby World Cup in  2015, this new edition provides a timely and topical update  on the area. A materials section is included providing  'ambush marketing' specific legislation both in the UK and  other countries."--Publisher's website.},
      url = {http://tind.wipo.int/record/26595},
}