\( \def\WIPO{World Intellectual Property Organisation} \)
Ambush marketing and brand protection : law and practice / Phillip Johnson.
Johnson, Phillip (Phillip Michael), author.; Johnson, Phillip.
2011
K 111 JOH.A
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Title
Ambush marketing and brand protection : law and practice / Phillip Johnson.
Author
Johnson, Phillip (Phillip Michael), author.
Johnson, Phillip.
Edition
Second edition.
Description
lix, 459 pages ; 26 cm
ISBN
9780199696451
0199696454 cloth
Alternate Call Number
K 111 JOH.A
Summary
"Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries."--Publisher's website.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Ambush marketing; 2. The evolution of Ambush marketing laws; 3. Trade marks and merchandising; 4. Passing Off, copyright and designs and related rights; 5. Symbols and emblems; 6. Sui Generis protection againt Ambush marketing by association; 7. Licensing broadcasting, and exhaustion; 8. Advertising trade regulation; 9. Selling tickets or using them for promotional purposes; 10. Civil and criminal proceedings and border control; 11. Australia; 12. Canada; 13. New Zealand; 14. South Africa; 15. United States.

Part 1: Introductiom. Ambush Marketing ; The Sponsorship Relationship.
Part 2: United Kingdom Law. Using Trade Marks ; Using all your Intellectual Property ; Sui Generis Protection: The Olympics and Paralympics ; Sui Generis Protection Against Ambush Marketing ; Exploiting the Rights to Prevent Ambush Marketing ; Using Advertising and Trade Regulation ; Selling Tickets or Using them for Promotional Purposes ; Enforcement.
Part 3: Other Laws. USA ; Australia ; New Zealand ; Canada ; South Africa ; Evolution of Ambush Marketing Laws around the World.
Published
Oxford : Oxford University Press, 2011.
Language
English
Record Appears in
General collection

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