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000026582 1001_ $$aPalfrey, John G.$$q(John Gorham),$$d1972-$$eauthor.
000026582 24510 $$aIntellectual property strategy /$$cJohn Palfrey.
000026582 264_1 $$aCambridge, Mass. :$$bMIT Press,$$cc2012.
000026582 300__ $$axiii, 172 pages ;$$c18 cm.
000026582 336__ $$atext$$btxt$$2rdacontent
000026582 337__ $$aunmediated$$bn$$2rdamedia
000026582 338__ $$avolume$$bnc$$2rdacarrier
000026582 4901_ $$aThe MIT Press essential knowledge series
000026582 500__ $$aDigital version of book includes case studies and related material. Cf Preface, page xi.
000026582 504__ $$aIncludes bibliographical references (pages 159-163) and index.
000026582 5050_ $$a1. Introduction: the self-limiting myth of the sword and the shield; 2. Why intellectual property matters; 3. Recommendation 1: treat intellectual property as a core asset class; 4. Recommendation 2: benefit from the intellectual property of others legally; 5. Recommendation 3: create freedom of action through intellectual property; 6. Recommendation 4: establish a flexible intellectual property strategy; 7. The special case of the nonprofit; 8. Future outlook; 9. Afterwork: what the author really thinks.
000026582 5050_ $$aIntroduction: the self-limiting myth of the sword and the shield -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others -- legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks.
000026582 520__ $$aMost managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
000026582 650_0 $$aIntellectual property.
000026582 650_0 $$aTrademarks.
000026582 650_0 $$aCopyright.
000026582 650_0 $$aPatents.
000026582 650_4 $$aManagement
000026582 650_6 $$aPropriété intellectuelle$$zAsie du Sud-Est.
000026582 650_6 $$aPropriété intellectuelle (Droit international)
000026582 7001_ $$aPalfrey, John G.$$q(Palfrey, John Gorham),$$d1972-
000026582 7102_ $$aMit Press,.
000026582 830_0 $$aMIT Press essential knowledge series.
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000026582 980__ $$aBIB
000026582 999__ $$c28978$$d28978