000026422 000__ 04270cam\a2200529\i\4500
000026422 001__ 26422
000026422 003__ SzGeWIPO
000026422 005__ 20210318105036.0
000026422 008__ 110604s2011\\\\enk\\\\\rb\\\\001\0\eng\d
000026422 020__ $$a9781849460545
000026422 020__ $$z184946054X$$qhardback
000026422 035__ $$a(wipo)0
000026422 035__ $$a(OCoLC)704082956
000026422 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000026422 050_4 $$aK3263$$b.B57 2011
000026422 050_4 $$aK564.P8$$bB59 2011
000026422 08204 $$a343.099$$222
000026422 084__ $$aN 635 BLA.P
000026422 090__ $$c28816$$d28806
000026422 1001_ $$aBlack, Gillian,$$eauthor.
000026422 24510 $$aPublicity rights and image :$$bexploitation and legal control /$$cGillian Black.
000026422 264_1 $$aOxford :$$bHart,$$c2011.
000026422 300__ $$axx, 223 pages ;$$c24 cm
000026422 336__ $$atext$$btxt$$2rdacontent
000026422 337__ $$aunmediated$$bn$$2rdamedia
000026422 338__ $$avolume$$bnc$$2rdacarrier
000026422 500__ $$aBased on the author's 'PhD thesis, 'A Right of Publicity in Scots Law', completed at the University of Edinburgh in 2009.' -- acknowledgements.
000026422 504__ $$aIncludes bibliographical references and index.
000026422 5050_ $$a1. The power of image: introducing publicity rights; 2. The theory of image and publicity rights; 3. The exploitation of image and publicity; 4. Privacy as a basis for protecting publicity rights; 5. Justifying publicity rights: setting the scene; 6. Order, autonomy and efficiency: justifyieng a right of publicity; 7. The competing interests; 8. The nature of publicity rights; 9. The scope of publicity rights: formation, duration and transfer; 10. The permitted uses of persona; 11. Remedies for breach of publicity rights.
000026422 5050_ $$aThe power of image : introducing publicity rights -- The theory of image and publicity rights -- The exploitation of image and publicity -- Privacy as a basis for protecting publicity rights -- Justifying publicity rights : setting the scene -- Order, autonomy and efficiency : justifying a right of publicity -- The competing interests -- The nature of publicity rights -- The scope of publicity rights : formation, duration and transfer -- The permitted uses of persona -- Remedies for breach of publicity rights -- Conclusion.
000026422 5200_ $$aAcademics and practitioners are currently divided on the issues involved in permitting and regulating the commercial exploitation of publicity. 'Publicity' is the practice of using an individual's name, image and reputation to promote products or to provide media coverage, often in gossip magazines and the tabloid press. This book provides a theoretical and multi-jurisdictional review of the nature of publicity practice and its appropriate legal regulation. This book includes a detailed exploration of the justifications advanced in favour of publicity rights and those that are advanced against. Removing the analysis from any one jurisdiction, the book examines current academic and judicial perspectives on publicity rights in a range of jurisdictions, drawing out similarities and differences, and revealing a picture of current thinking and practice which is intellectually coherent. By then clearly defining the practice of publicity and examining justifications for and against, the author is able to bring the nature and shape of the right of publicity into much sharper focus. The book includes a careful consideration of possible limits to any right of publicity, the potential for assigning publicity rights or transferring them post mortem, and whether defences can be offered. The author concludes by arguing for a publicity right which provides a degree of protection for the individual but which is significantly curtailed to recognise valid competing interests.
000026422 650_0 $$aPrivacy, Right of.
000026422 650_0 $$aPersonality (Law)
000026422 650_0 $$aPublic relations and law.
000026422 650_0 $$aPublicity (Law)
000026422 650_0 $$aMass media and publicity$$xLaw and legislation.
000026422 650_4 $$aCopyright
000026422 650_4 $$aPublic relations and law
000026422 650_6 $$aPublicité (Droit)
000026422 650_6 $$aMédias et publicité$$xDroit.
000026422 650_6 $$aDroit de la personnalité.
000026422 650_6 $$aDroit à la vie privée.
000026422 653__ $$aPhotographs
000026422 7001_ $$aBlack, Gillian.
000026422 942__ $$cMON$$jN 635 BLA.P
000026422 952__ $$w2011-03-21$$p2011-0231$$r45.00$$u40704$$bMAIN$$10$$kN 635 BLA.P$$v2011-03-21$$ztagged$$71
000026422 980__ $$aBIB
000026422 999__ $$c28816$$d28816