TY - GEN T1 - Back to basics :converting your brand for a Chinese audience / AU - Lin, Kevin., VL - Aug/Sept 2010, No 26, pages 20-23 CN - K1565 ID - 26390 KW - Trademarks (International law) KW - Trademarks. KW - Trademarks KW - Brands TI - Back to basics :converting your brand for a Chinese audience / ER -