TY - GEN AU - Ohly, A., CN - K9 ID - 26385 KW - Industrial property. KW - Trademarks. KW - Copyright. KW - Competition, Unfair. KW - Antitrust law. KW - Industrial design. KW - Patents. KW - Copyright, International. KW - Restraint of trade. KW - Trademark infringement KW - Intellectual property. KW - Intellectual property KW - Information technology KW - Trademark infringment KW - Propriété intellectuelle KW - Propriété industrielle LA - eng T1 - Keyword advertising or why the ECJ's functional approach to trade mark infringement does not function / TI - Keyword advertising or why the ECJ's functional approach to trade mark infringement does not function / VL - DE 34 2010 Vol 41 No 8, pages 879-881 ER -