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Industrial organization : contemporary theory and practice / Lynne Pepall, Daniel J. Richards, George Norman.
2002
B 75 PEP.I
Available at WIPO Library
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Items
Details
Title
Industrial organization : contemporary theory and practice / Lynne Pepall, Daniel J. Richards, George Norman.
Description
xviii, 724 pages ; 23 cm
ISBN
0324067720
9780324067729
9780324067729
Alternate Call Number
B 75 PEP.I
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Introduction; 2. Technology, costs, and market structure; 3. Basic monopoly princing and product strategies; 4. Product and pricing strategies for the multiproduct monopolist; 5. Theories of business strategy in oligopoly markets; 6. Monopoly power and predatory conduct; 7. Collusion and cartels; 8. Mergers; 9. Vertical relations and restraints; 10. Advertising; 11. Research and development; 12. Current critical issues: network externalities, auctions, and strategic trade policy.
Published
Cincinnati : South-Western/Thomson Learning, c2002.
Language
English
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