Innovation management : strategy and implementation using the pentathlon framework / Keith Goffin and Rick Mitchell.

Innovation management : strategy and implementation using the pentathlon framework / Keith Goffin and Rick Mitchell.

xix, 409 pages ; 23 cm

9781403912602

G 191 GOF.I

"Managing innovation is a complex challenge. Practitioners must take ideas from diverse sources such as strategic planning, human resource management, financial planning and project management. This textbook, written for managers and MBA students, is based on a framework called the Innovation Pentathlon, which helps them perceive the strengths and weaknesses of an organization and choose the appropriate means of improving performance. It first describes the research literature, uses this to identify the most important tools and techniques, and then shows how these should be adapted to specific situations." "All of the important concepts are clearly explained and extensive mini case studies illuminate how they can be applied in practice. The range of mini case studies presented is special in that it gives equal emphasis to the service sector and presents an international mix of companies with leading practices." "Whether you are studying innovation as part of a master's degree, or are a manager confronted with urgent innovation issues, Innovation. Management: Strategy and Implementation Using the Pentathlon Framework is a key text for understanding innovation and performing better."--Jacket.

Includes bibliographical references (pages 378-404) and index.

E74 658.4063 : GOFF
E01 ZM BWI 16956

Basingstoke : Palgrave Macmillan, 2005.

eng

"Managing innovation is a complex challenge. Practitioners must take ideas from diverse sources such as strategic planning, human resource management, financial planning and project management. This textbook, written for managers and MBA students, is based on a framework called the Innovation Pentathlon, which helps them perceive the strengths and weaknesses of an organization and choose the appropriate means of improving performance. It first describes the research literature, uses this to identify the most important tools and techniques, and then shows how these should be adapted to specific situations." "All of the important concepts are clearly explained and extensive mini case studies illuminate how they can be applied in practice. The range of mini case studies presented is special in that it gives equal emphasis to the service sector and presents an international mix of companies with leading practices." "Whether you are studying innovation as part of a master's degree, or are a manager confronted with urgent innovation issues, Innovation. Management: Strategy and Implementation Using the Pentathlon Framework is a key text for understanding innovation and performing better."--Jacket.