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000026216 020__ $$a9780779828074
000026216 020__ $$z0779828070
000026216 020__ $$z9780779872541$$q4th edition
000026216 020__ $$z9780459244125
000026216 020__ $$z9780459241568
000026216 035__ $$a(wipo)000038142364
000026216 035__ $$a(OCoLC)649321719
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000026216 050_4 $$aKE2779$$b.M35 2010
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000026216 1001_ $$aMckeown, John S.,$$d1948-$$eauthor.
000026216 24510 $$aBrand management in Canadian law /$$cJohn S. McKeown.
000026216 250__ $$aThird edition.
000026216 264_1 $$aToronto :$$bCarswell,$$cc2010.
000026216 300__ $$axlviii, 324 pages ;$$c23 cm
000026216 336__ $$atext$$btxt$$2rdacontent
000026216 337__ $$aunmediated$$bn$$2rdamedia
000026216 338__ $$avolume$$bnc$$2rdacarrier
000026216 504__ $$aIncludes bibliographical references and index.
000026216 5050_ $$a1. The brand; 2. Selecting a brand name; 3. Branding on the internet; 4. Protecting brand names - registration; 5. Protecting brand names - enforcement; 6. Protecting product shape and appearance; 7. Protecting product packaging; 8. Protecting brand advertising; 9. Developing effective brand management policies.
000026216 520__ $$a"This book considers brand management from a legal perspective and in a clear and understandable fashion. The components that make up a brand, a consumer's perception of a brand, brand equity, brand leverage and integration are discussed initially. Additional chapters deal with legal considerations relating to choice of a brand name, branding on the internet, protecting the components of a brand and developing effective brand management policies. Many textbooks deal with trade mark law and other legal doctrines that apply to a brand and the components that make up a brand. However, this material does not typically provide any assistance concerning how the legal doctrines relate to brand management. This new edition adds significant new material concerning concepts such as phishing and related problems, sale of counterfeits on the internet, metatags, keywords and search engine rankings, and basic business oriented rules concerning trade mark use that are consistent with the requirements of the Act and should be followed in all cases. Updates to the publication have taken into account case law developments decided since the second edition."--Pub. desc.
000026216 650_0 $$aBrand name products$$zCanada.
000026216 650_0 $$aBranding (Marketing)$$xLaw and legislation$$zCanada.
000026216 650_0 $$aProduct management$$zCanada.
000026216 650_0 $$aTrademarks$$zCanada.
000026216 650_6 $$aStratégie de marque$$xDroit$$zCanada.
000026216 650_6 $$aMarques de commerce$$zCanada.
000026216 650_6 $$aProduits de marque$$zCanada.
000026216 651_0 $$aCanada$$xCommerce$$xLaw and legislation.
000026216 655_7 $$aCourt decisions and opinions.$$2lcgft
000026216 85200 $$aCaOONL$$cNL Stacks$$hKE2779$$iM35 2010
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000026216 980__ $$aBIB
000026216 999__ $$c28605$$d28605