Private lives and publicity rights /: Vassallo, E.E., Hiney, J.

Vassallo, E.e.,; Hiney, J.

$\def\WIPO{World Intellectual Property Organisation}$

Private lives and publicity rights / Vassallo, E.E., Hiney, J.

Vassallo, E.e., author.; Hiney, J.

2009

100 GB

Available at WIPO Library

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Title

Private lives and publicity rights / Vassallo, E.E., Hiney, J.

Author

Vassallo, E.e., author.
Hiney, J.

Item Type

Journal article

Description

1 volume ([3] pages) ; [28] cm.

Alternate Call Number

100 GB

Note

Using a famous person's identity to promote a product or service can be very tempting for marketers, but if handled incorrectly it can lead to publicity right claims that may extend beyond the celebrity's lifetime. [Source: WTR].

Series

World Trademark Review.

Series

World Trademark Review ; GB 100 Oct/Nov 2009 No 21, pages 42-45.

Published

[Place of publication not identified] : [publisher not identified], 2009.

Language

English

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