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Private lives and publicity rights / Vassallo, E.E., Hiney, J.
2009
100 GB
Available at WIPO Library
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Items
Details
Title
Private lives and publicity rights / Vassallo, E.E., Hiney, J.
Item Type
Journal article
Description
1 volume ([3] pages) ; [28] cm.
Alternate Call Number
100 GB
Note
Using a famous person's identity to promote a product or service can be very tempting for marketers, but if handled incorrectly it can lead to publicity right claims that may extend beyond the celebrity's lifetime. [Source: WTR].
Series
Series
World Trademark Review ; GB 100 Oct/Nov 2009 No 21, pages 42-45.
Published
[Place of publication not identified] : [publisher not identified], 2009.
Language
English
Record Appears in